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Brand Finance has estimates of the most powerful brands in the world apparelwhere gucci appears in the first places.
Within travel retailNot only gucci They have sales bets in this industry, as well as firms like Mango.
figures of Brand Finance place to gucci Among the best valued brands in the apparelwhile travel retail has very important indicators such as those reported by Statista exclusively for its subscribers, where growth is evident in the demand for flights by 2023.
If we start from these figures, fashion brands that have specialized product lines for travel have a very important sales opportunity in 2023, which is why Gucci has a store specializing in travel products, while other firms such as Mango have also announced the opening of stores in airports.
The Gucci Luggage Store
The city of Paris, France, is the headquarters of the first Gucci store specialized in luggage and with it the famous Italian fashion brand takes a step towards the trends of travel retail that have been drawn for 2023.
If we look at the sales expectation in detail, Gucci does not waste the travel forecasts for next year and that is why it expanded its offer of suitcases by 269 square meters in which its entire Gucci Valigeria line is located, which began last October. to announce ryan goslingas an ambassador for his luggage line.
The decoration concept is inspired by a train and the same is offered from the well-known and expensive trunks to handbags that in Mexico go from 10 thousand (Ophidia GG medium cosmetic bag) to 100 thousand pesos (Gucci medium canvas duffle bag Diana).
“The opening of our first Gucci Valigeria boutique on Rue Saint-Honoré represents the next stage in our ongoing strategy to reinforce our leadership in the travel category. Gucci Valigeria is a powerful reminder of our Florentine roots and our timeless craftsmanship,” explained Gucci CEO Marco Bizzarri, in a statement that confirms Merca2.0’s analysis of the Italian brand’s commitment to the travel retailafter the firm has carried out important experiments with pop up storeswhere he evidently measured the sales muscle of his Gucci Valigeria line.
The diversification in the points of sale where the apparel brands have a presence has extended not only with Gucci stores, but also by stores such as Mango, which this year announced the opening of a store in Terminal 4 of the Adolfo Suárez Madrid Airport Barajas and in Tenerife Sur-Reina Sofía.
The Terminal 4 store draws attention for its size and is expanding its inventory Mango New Med (line inspired by the Mediterranean) in 640 square meters.
This store opening gives us indications of the value of travel as a trigger for consumption and how terminals specialized in this activity accelerate their sales capacity, after a contingency that reduced their commercial potential, which is reviving.