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Movie theaters continue to be venues that are widely in demand by audiences, thanks to the experiences they offer.
Cinemex has established itself in the cinema exhibition market, with formats that stand out for their entertainment proposal.
One quality of movie theaters is the entertainment opportunity they provide.
cinemex premiere Guardians of the Galaxy 3 and a projection error caused the tape to be repeated, which put the brand at risk, until a employee He came out in defense of his company, explaining one of the reasons why moviegoers go to movie theaters: the history of the films shown, as the following study warns.
“This statistic shows the results of a survey on the reasons for going to the cinema in Germany in 2020, when approximately 33 percent of German moviegoers stated that they were interested in the subject or story of the film,” he explained. Kasia Daviesanalyst of Statista by presenting exclusively within the study “Kinobesucher*innen 2020”to platform subscribers.
hero employee
A hero employee came to the rescue of cinemexwhen a failure in the projection of Guardians of the Galaxy 3 ruined the tape. This fact reveals how important employee training has become so that they have the ability to react to eventualities, where they have to deal with a huge number of consumers.
@frankchan05 ✌🏻🤡#cinema #cinemex #guardians of the Galaxy #marvel #humor #comedy #Mexico #fyi ♬ original sound – Frank Chan
The case of the hero employee accounts for an important event and it is the ability of brands to develop value strategies for the consumer.
Said value strategies before the consumer follow an interesting scheme and it is the one that has to do with the ability of brands to understand ue to the extent that they relate to their talent, training it and adding it to the image strategy, in that proportion will be the brand value.
All this serves to understand what happened when an employee of the Grupo México cinema chain justified that due to the failure of a projector that was showing the Guardians of the Galaxy 3 tape, the tape was going to restart and they would have to watch it from the principle.
The warning led an assistant to criticize having to watch the three-hour-long tape again, for which the employee was right by answering: “well, that way you will never forget it.”
The witty response adds more than two million reproductions in the account of Frank Chan (@frankchan05, TikTok), who is the person who broke the story.
This is not the first time that an employee has come out as a hero of his brand, in fact, we had already seen cases of how important it has become in consumption to integrate brands in more activities carried out by their employees.
Said example was given Volkswagenwhen the CM of this firm in Spain answered a bad consumerwho criticized the tires of the brand’s vehicles and compared them to their genitals.
“We are sorry that you have that perception of the tires and, above all, of your own testicles. We haven’t seen them (nor do we intend to), but we are very happy with the rims. We hope that one day you will also be as much with one thing as with the other. A hug! “Then explained the community manager.
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