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The French multinational, which has a physical presence in more than 100 countries with 68 cities around the world, will now also have land with Havas Village, which hopes to offer an immersive and augmented experience to its users.
The advertising and public relations company indicated that this project deals with programming, exclusive content, connected animation and gamification, where the Group will organize conferences, events, concerts, client presentations, product launches, among others.
The firm highlighted that another of its main objectives with a company whose role is to help the brands that are its clients in the development of their communication strategies, will boost them much more so that they can successfully launch this new virtual adventure, as it is the metaverse.
The technology of the metaverse has won the hearts of many companies in the world, which are already betting on projects that they will develop in this virtual environment. This is the case of Grupo Havas, which recently announced that it will have a presence in digital environments after becoming the owner of a virtual piece of land in the video game The Sandbox where it plans to inaugurate its first virtual Village (69 Havas Village).
According to data from Statista, the virtual world of the metaverse has begun its development at the hands of technology giants such as Apple, Facebook, Microsoft or NVIDIA. According to a report by Bloomberg Intelligence, in 2021 the value of the metaverse amounted to approximately 500,000 million US dollars and could increase fivefold in 2030.
In this case the French multinational which has a physical presence in more than 100 countries with 68 cities around the world, will now also have land with Havas Village, which hopes to offer an immersive and augmented experience to its users.
The advertising and public relations company indicated that this project deals with programming, exclusive content, connected animation and gamification, where the Group will organize conferences, events, concerts, client presentations, product launches, among others.
Havas Village will help companies successfully embark on this new virtual adventure
Likewise, the firm highlighted that another of its main objectives with a company whose role is to help the brands that are its clients in the development of their communication strategies, will boost them much more so that they can successfully launch this new virtual adventure, as is the metaverse.
In a statement they explained that the new Virtual Village, which will reach the public in April 2022, will also include a personnel selection service, a novelty in the field of human resources. As well as in the medium term, this virtual and immersive dimension will significantly enrich the employee experience, including the onboarding process.
“The metaverse offers a wealth of new media and new opportunities for the communications industry and for brands. Whether the goal is to create original and meaningful experiences, reach new target audiences, or simply reinforce an existing bond, the possibilities are virtually endless,” said Yannick Bolloré, Chairman and CEO of Havas Group.
In 2021, Havas Group launched Metaverse by Havas, a new consulting, creative and media offering, dedicated to brands that, in the metaverse, see opportunities to reinvent branding, storytelling, experience, audience targeting and income generation.
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