Group Elektra has a new appointment Elena Ortizwho will be the new director of marketing of the group and who will be responsible for improving the positioning of their respective brands.
The Marketing area is of vital importance for any company that wants to increase the scope and improve the image (among other strong characteristics) of a brand or business, regardless of the area in which it seeks to focus, so companies allocate considerable monetary figures to carry out the best strategies and direct the your products or services on a good path and capture your consumer.
According to information from local media, whether in terms of hiring a marketing teamsocial media strategies, web analytics, among other areas to consider (depending on the type of company and industry), marketing investment can reach between 10 and 15 percent of expected sales and usually represents 30 percent impact on sales results per year, if these teams manage to be commanded by professionals specialized in their area, a fact in which thousands of companies choose to invest.
According to a statement, the Supervisory Committee of Group Elektra appointed to Elena Ortiz as the new director of marketing of the group, where it will act as the person in charge of extolling the value and positioning of the brands of the respective group, as they are Bank Aztec, Italika Y Elektrathrough the innovation and coordination of Marketing strategies that communicates efficiently, through digital and traditional channels.
Elena Alti She has a degree in information sciences and a master’s degree in corporate communication from the Complutense University of Madrid, also having master’s degrees in marketing digital by The Valley Digital Business School and in digital mindset by Deusto Business School. Having more than 25 years of experience in front of areas of marketing and communication of multinational companies and advertising agencies, has experience in leading marketing projects, brand building, customer experience and digitization that will allow you to carry out Group Elektra to a greater positioning in the country through different value propositions.
Similarly, Alti was distinguished as one of the ten most relevant women in the European marketing and communication industry by AdAge magazine, as well as being recognized among the 10 best valued professionals in Spain during 2019 by Agency Scope, of the firm consultant SCOPE.
The new appointments that companies are having demonstrate their commitment to a common characteristic for their success: experience. Experience in a managerial position is of vital importance to enhance a brand, since both mistakes and virtues in their careers can drive them to significantly improve company results, with the consequence that more and more brands choose to bet constantly with some “little big changes” in your direction to record greater success.
Heineken showed us an example of this at the beginning of the year when it announced the arrival of its new CEO, Guillaume Duvurdier, who would lead the brand to meet its objectives thanks to his more than 30 years of experience within the same company, which They would be of vital support to drive the organization to a clear growth.
Experience inside or outside a company and development in senior positions play a fundamental role in the success of a company.
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