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The recording criticizes the consumer and makes fun of the packaging of the American brand.
Thanks to the publication, the digital pulse generated ridicule about the new name of the cheese.
The packaging is the great responsible at the point of sale.
The packaging of a product plays a very important role in the purchase decision of consumers, which is why many brands are increasingly making it more attractive and even environmentally friendly. But there are also cases where firms earn criticism from consumers for some content that their packaging has, as is the case with a Great Value brand product that confuses Mexican consumers in US supermarkets by promoting a “cheese quesadilla”.
Although it seems like an unnecessary implement of the products, the packaging is one of the main characteristics that brands have to take care of, since this is the great responsible at the point of sale. That is why the packaging design is a fundamental part in generating emotions towards the consumer, but it is also the only advertising medium for the products on the shelf.
Experts say that part of the reason packaging can have such an effect on sales is because it influences people’s perception of products. that proved it a study from the University of Twente in the Netherlandswhere it was detailed that the color of the packaging plays an important role in the way people perceive the products.
Great Value’s “Quesadilla Cheese” Confuses Consumers
Through the social network TikTok, a Mexican consumer showed what in his opinion is a great mistake of the Great Value brand in one of its packaging found on supermarket shelves.
Through a video, the Internet user shared that the American firm promotes a Mexican cheese as “quesadilla cheese”. According to what was shown by the consumer in his recording, it can be seen that the supermarket where he was doing his shopping was in the United States, since the price tag was marked with the cost in dollars.
“I’m looking for Chihuahua cheese and they come up with this”, says the consumer in his video, where he shows the supermarket fridge with the brand’s packaging and the name of the product.
@lavidadelbarbas😬🙄♬ Oh No (Instrumental) – Kreepa
The consumer was confused since he understood that the brand renamed the cheese since in his opinion it is the one used in the country to make that Mexican food, which is normally made with shredded cheese or one that melts.
The recording also records comments from the digital pulse, where they make fun of the firm’s packaging, as well as renaming the cheeses to make enchiladas and muffins.
This publication demonstrates once again the importance of product packaging to the consumer, since a single element can mean mockery or even the failure of a brand.
As well as this case, there are others such as the Peruvian brand Tottus that earned ridicule on social networks, after promoting cat food, “cat flavor”. How is the case of Bodega Aurrerá, which was also the subject of ridicule by consumers and the digital pulse for its “burnt cow” cajeta, according to its labeling.
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