Despite the timid commercial performances of the latest Pixels, the boss of Google does not budge: he says in an interview for The Verge that the firm will continue to offer products and expand its hardware.
Admittedly, Google is above all renowned for its services and software, whether it is its eponymous search engine, the world leader in the sector, and of course Android, its mobile operating system, also an undisputed leader. However, when it comes to hardware, Google seems far behind all of its competitors. Yes, Pixel smartphones are pretty good, and Pixel 3, in particular, had caused a great sensation when it was released due to its photo performance. Nevertheless, the competitors have since taken off, and that the Pixel 4 and 4 XL have not been so convincing, despite the experience they provide. Also, we always have in mind the abandonment of Google in the hardware sector (we all remember the Google Glass), and the brand still seems to be looking for itself on many products, despite the sums invested.
If some might have thought that the Californian giant was not so invested in the hardware market, the CEO of Google and Alphabet assures him: Google intends to establish itself in the long term by offering hardware. In an interview with The Verge on the management of the COVID-19 crisis, spotted by Slash Gear, the current manager of the Mountain View firm comments on the poor performance of the brand’s latest Pixels, and indicates that Google is still in full integration phase while specifying that making equipment turns out to be rather difficult. Unlike its competitors who can focus primarily on their hardware, and rely on Android for software, Google has a lot of projects to maintain simultaneously, whether it is its different operating systems, its search engine, its various applications, but also its online video platform, YouTube. Also, the firm launched itself seriously on the sector only four years ago, with its first Pixel of the name, which is not long enough to establish itself durably, estimates Pichai.
However, if Google takes its time to perfect its hardware environment, Sundar Pichai remains convinced that the firm will manage to create a hardware ecosystem-based as well on its smartphones – Pixel or not – as its Chromebooks, Nest Hub devices and, well safe, its services and software. Despite his optimism, Sundar Pichai, unfortunately, does not sketch any details on the future products of the firm, whether it is the supposed Pixel 4a, expected in June, or future Pixel smartphones of the brand. Nevertheless, may fans of the Pixel experience be reassured: Google will not let go of the hardware, and that is already excellent news.