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Facebook and Instagram were the ones that concentrated most of the increase in investments of this style.
The digital world continues to be one of the most important in the world, in view of this, the advertising that is handled in these spaces is essential for the positioning of a brand. Recently, it was revealed that Alphabet Inc’s Google has opted to lift bans on cannabis ads in certain parts of the United States by 2023.
Without a doubt, television was one of the favorite places for brands to advertise, but now social networks have arrived in a simpler and more far-reaching way. Currently, within the digital marketing plans, Advertising on social networks or Social Ads is one of the most powerful resources to achieve business results and according to a study carried out by BI Intelligence with data from the United States, lhe companies in this country will double their investment in RRSS ads between 2016 and 2021, going from 15.5 billion dollars to more than 30 thousand.
For its part, according to a study by Emplifi, a platform specialized in Customer Experience, which integrates marketing, social commerce and customer experience, points out that in the second quarter of this year, the investment of companies worldwide in Social media advertising increased 50 percent over the prior year.
The report mentioned that the branch that increased its investment in social media ads the most was fashion, with an increase of 95.5 percent, meanwhile, the second place was for alcoholic beverages, with a rebound of 88.4 percent. hundred.
Google will allow cannabis ads
Through an announcement from the tech company, Alphabet’s Google said it has lifted bans on cannabis ads in certain parts of the United States.
“On January 20, 2023, the Google Ads Dangerous Products or Services Policy and the Google Ads Healthcare and Drugs Policy will be updated. The promotion of FDA-approved pharmaceutical products containing cannabidiol (CBD) and hemp-derived CBD topical products with a THC content equal to or less than 0.3 percent will be permitted in California, Colorado and Puerto Rico,” it said. in the text.
Before this announcement it was announced that Google intends to update its advertising policies as part of an agreement with LegitScript, which is a company dedicated to compliance with regulations on payments and the Internet.
“However, certain formats, including YouTube Masthead, may not be used for these purposes. CBD will be removed from the list of unapproved pharmaceuticals and supplements. All ads promoting other CBD-based products, including supplements, food additives, and inhalants, will continue to be disallowed,” Google continued in its statement.
Given this panorama, and taking into account that people spend most of their lives on social networks or the Internet, specialists point out that it is essential for brands to find a balance so as not to saturate potential customers through this advertising.
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