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These are usually used mainly for two purposes, such as remembering accesses and knowing browsing habits.
This data is used by the page and the browser to organize targeted advertising.
The internet has many characteristics and areas that to date many people who use it are unaware. Given this, Google recently set a date for the removal of cookies in Chrome, with the initiative called Privacy Sandbox.
One of these concepts is the cookie, which can be defined as a data file that a web page sends to your computer when you visit it. It does not matter, if you are entering the web from your computer or from your mobile, the storage of the cookie will always be requested.
These are usually used mainly for two purposes, such as remembering accesses and knowing browsing habits. Cookies allow web pages to identify your computer, and therefore, if you return to them, they will be able to remember who you are and what you have done before within them.
As well, this data is used by the page and the browser to organize targeted advertising, but also to optimize searches and browsing preferences, since its two main functions are: remembering accesses and knowing habits.
with the initiative privacy sandboxthe most used browser in the world, reported that it will begin to eliminate cookies from Chrome, with several steps to create new online advertising technologies and protect the privacy of users.
According to the technology company, the plan to end these data files will begin in the first months of 2024 and will be consolidated in the middle of that year, to completely eliminate them from the browser.
They also explain that during the first quarter of next year third-party cookies will begin to be eliminated in one percent of users, while the testing phase is staggered for all developers.
“This path is taken so that developers continue working on technological alternatives to meet people’s browsing interests, but without invading their privacy,” they say.
In that same order, and prior to that execution, they add that during the last months of 2023, third parties will have the opportunity to simulate the deletion of cookies, to find out how the pages will work with this important change in their interface.
Let’s remember that although the main benefit of cookies is a positive approach for all parties, they are also used maliciously to collect personal data from users, invading their privacy and putting their security at risk.
Therefore, Google preferred to start a plan to eliminate them and since 2020 it has been looking for a solution to this problem, since they are files that have a beneficial side on all fronts and that is why third-party sites must find a new solution to continue with the advertisements.
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