If there is a hostile market for TikTok, that’s the one from the United States. The Chinese social network It has had to overcome constant blockades that began with Donald Trump’s government and were maintained, although to a lesser extent, in Joe Biden’s.
Despite this, the platform continues to be the most chosen among the young masses and therefore Google now wants to see it as an ally. Let’s not forget that Google first tried to compete and not exactly in a healthy way.
The search giant, via Youtubeemulated functions of the Chinese social network, through initiatives such as ‘shorts‘, which although it did not fail since it is consumed a lot within the video platform, it does not even reach the download and view stubs it registers TikTok.
That’s why—pun intended—if you can’t beat the enemy, join them. The Mountain View giant wants to establish an alliance with TikTok through the social network search engine. Andro4All quote technology expert Radu Oncescuwhich already had access to the tests of a function that will be launched soon.
When you access the TikTok magnifying glass and enter any word, when you scroll down all the results, a link appears in which they suggest you search on Google.com.
A TikTok spokesperson confirms that they are already testing to integrate third-party apps into their platform, with the intention of expanding into markets that they do not yet dominate. They asked Google representatives to report whether there was a commercial agreement and, if there was, the amount for which it was closed.
What slips from Google’s internal offices is that, for now, this is a collaboration without money involved, because it supposedly benefits both. Let’s wait the next few days to see what is said. The truth is that this is a window for TikTok to stop taking so many hits in the United States market.