An investigation into Google’s advertising practices is accelerating, which could trigger a lawsuit against the technology company and other data that marketers and advertising specialists must master before starting this Thursday.
Google and a possible lawsuit
An investigation into Google’s digital advertising practices has been accelerated within the Department of Justice in the United States. This could cause a Antitrust lawsuit against Internet giant before the end of the year.
According to the New York Times, the intention is to better understand Google’s influence in the digital advertising market, if this company uses its power in auctions and advertising technology to remain a leader in the market. The information was released by two people close to the government, but who prefer to keep their identities.
If the Justice Department pursues the lawsuit, it will be the federal government’s second against Google.
Roshfrans return to football
After five years ‘off the field’, this great Mexican company is once again betting on soccer as a way to reach new consumers, so Roshfrans decided to be the new sponsor of four Mexican clubs: Toluca, Monterrey, Pachuca and León .
This movement is not wasted, since soccer is one of Mexico’s favorite sports. In an exclusive interview for Merca2.0, we had the opportunity to talk with those involved and learn a little more about this sponsorship. Know the details.
Niantic wants to hear from Pokémon Go players
After having caused the ire of its users, when it announced the rollbacks in the functions to make Pokemon go a game to play at home, the company said it would establish a new task force focused on figuring out the best way forward.
The company has decided that the best thing, for now, is to maintain the interaction distance of 80 meters for pokéstops and gyms around the world, but it will not stop motivating users to continue discovering the universe. The truth is that it must be recognized that the company decided to listen to its users, which without a doubt is something that all brands must do, in most cases, to maintain their success.
Companies with better guarantees for women
In the midst of the pandemic, one of the groups that was particularly affected in terms of employment, professional and development were women. And it is that the conditions imposed by the health emergency led the workers to have to cover many of their roles at the same time.
In the midst of this context, it is where a recent ranking gains relevance where the companies that provide the greatest and best guarantees for the professional development of women have been listed. Check out these companies here.
Now you could pay to view tweets
Twitter is launching a new new feature called Super Follows, which aims to help its creators generate income through their tweets and, with it, generate income. It is, without a doubt, one of the most expected functions of the application.
For this, Twitter will be implementing three modalities or three monthly payment subscriptions, each one, of course, with a specific price: US $ 2.99, US $ 4.99 and US $ 9.99 . The more followers pay, the more exclusive content they can have. That is what it is all about. Does it sound familiar to you? If you want to know more click here.