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CDMX buses transported approximately 951 million passengers during 2020.
Offering a distinctive space that manages to take the consumer out of their daily lives can be a strong bet to win their loyalty.
An bus has caught the attention of Internet users, since it is offering a premium service by an eccentric decoration.
Today the Mexican population has a wide variety of offers so that they can move between towns and cities through different transportation vehiclesas well as taxis, private transport apps, trucks and even pedicabs, where depending on the place or distance to which you are looking to travel, some alternatives could be more convenient in terms of travel time and monetary expense.
Given this, the trucks and their routes are shown as attractive mobility offers and at a relatively low price compared to other alternatives; according to the Statista study where it shows the number of people transported annually by the CDMX urban bus networkduring 2019 this medium registered the figure of 1,573 million passengers, which fell considerably due to the Covid-19 pandemic, since the number of passengers fell to 951 million during 2020.
This mode of transport manages to solve the economy of thousands of drivers, who spend hours driving these large vehicles and, sometimes (depending on the service they offer), they can personalize them for reasons of aesthetics and comfort, as is often seen with the well-known peseros. of the CDMX.
A user on social networks has shown his case where he got on a bus with “premium” servicewhere it surrounds its passengers in a pink atmosphere, with a fan and a screen that plays different songs on its speakers, this time reggaeton, drawing the attention of Internet users.
@kulencancun #goti #larosalia #Cancun, Mexico ♬ CAKE – ROSALÍA
Among some of the comments that reacted to the aesthetics of this bus we can find “I want a bus like this”, “the ADOs are already left behind”, “I need a bus like this”, “truck premium“, “the door will not work, nor the bell, the seats will all be there, but what a good atmosphere they bring”, among other types of thoughts that somehow enhance the service and aesthetics of this particular vehicle.
This bus aroused the attention of Internet users for a reason, the owner of the truck offered a distinctive space above the other trucks, in addition to providing a considerable amount of entertainment to make passenger trips more enjoyable, a fact that he achieved by personalizing the vehicle.
Generally, the market tends to witness a “cyclical” life where they repeat their actions day by day, whether in the workplace, education or even during their leisure time, constantly repeating the same consumption patterns, a fact that we can use in our favor and create an experience completely different from the one they know to attract their gaze, their attention and, therefore, their purchase.
It is partly for this reason that the experiential marketing It is shown as a strong promotional tool, which will have its peak in the coming times due to the confinement caused by the pandemic and social isolation due to Covid-19, this being a strategy that we will undoubtedly want to implement to achieve success during the next years.
To take into account the importance and opportunity to carry out this type of strategy, it would be worth contemplating when 7-Eleven chose to “disguise” one of its branches with the costume of the superhero Spider-Man, where even the arachnid hero himself was inside. the store taking pictures with its customers, offering a distinctive experience to all those who showed up at the store and earning the attention of Internet users.
Offer the market an immersive experience outside of their daily lives it can represent the opportunity to leave the brand of our company in your memory, a fact that will improve your experience with our company.
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