Musicians reacted to the advertising of Domino’s for an alleged error in the content of the image.
In Mexico, the pizza industry generates a large number of consumers, with the presence of brands such as Little Caesars, Domino’s and Pizza Hut.
By 2021, the Domino’s brand had 75,000 restaurants, according to figures from the company itself.
Domino’s is one of the largest pizza chains in the worldHowever, even the best can fail (or succeed) in publicity; in this case, musicians from Mexico showed their discontent with a supposed misinformation design.
The pizza industry has managed to become one of the most important in the food sector, with relevant brands that have positioned themselves in the popular imagination of consumers.
The quality of the products, together with the distinctive work of brand recognition, has made a large part of the world population recognize its existence. We have, for example, the case of Little Caesars, the pizza company that saw the light in May 59 and that since then has done nothing but consolidate itself as one of the largest in the world.
Data from the specialized portal, Restaurant Businessreveal that the chain achieved sales of approximately 3.95 billion US dollars in the United States during 2020. Also, the company’s sales showed an increase with respect to the figure presented in the previous year, which is 3 thousand 810 million US dollars.
Similarly, Little Caesars managed to experience growth during 2020 despite the coronavirus (COVID-19) pandemic. The specialized theory indicates that this was due to the high demand for fast food, since people could not go out to the street to stock up on food freely as was done previously.
However, even though he stood firm, little Caesars It failed to achieve the first position in terms of sales, which has the United States as its main reference. This position belonged to the global giant Dominos Pizza. Meanwhile, second place went to pizza hut.
Domino’s Pizza has absolutely dominated the market, So only in the United States, the company managed to support about 75 thousand restaurants in 2021. As if that were not enough, the most famous pizza chain reached during the same year the brand value of 12 thousand 300 million US dollars.
Good idea, bad execution? Domino’s infuriates musicians with advertising
Although Domino’s is one of the largest pizza companies in the world, it is also not exempt from making a stumble. In fact, under this tenor there are different positions. Do we know it was a mistake or do we think it was?
It turns out that the Community Manager of Domino’s shared a design where, when reading on the compass, the notes say ‘Do-Mi-Nos’, as if it were the sequence of triads “Do-Mi-Sol”. However, this managed to offend many musicians who did not find it funny to “encourage ignorance”.
This was the design shown by the brand:
What was annoying, of course, is that according to the initial key of the staff, G, the actual notes should be read as “E-B-F”. Comments like ” Domino’s Mx They should take much more care in their staff and in their campaigns so that they do not experience shame like these”, they could be read in the Facebook post, as a sign of discontent.
However, many others who said they were also musicians, pointed out that the publication had achieved its goal and commented that they would take the event with humor: “they will continue to eat it all up anyway, uncle. Thank you for such spectacular pizzas, I am also a musician, one of those who study and those of us who like to eat pizza, in fact your advertising caused me to consume you, I love you very much”, said the user Eduardo.
Now read:
Youtubers react to the documentary by Juanpa Zurita; “It’s not what you imagine”
911 operator falls asleep on the job and causes annoyance in networks
Franco Escamilla “uses” Luisito Comunica to promote “University of Humor”
He charges 100 thousand for talking about his divorce and this is how they react in networks