In this moment of recovery, innovation is a crucial factor to stay in the market and capitalize on the opportunities that the new environmental conditions offer.
This is one of the many reasons why companies should look at inclusion and diversity as more than just a strategy to reach new groups or build a better image with the general audience.
The data support the premise. According to the How and Where Diversity Drives Financial study, signed by Harvard Business Review, there is a statistically significant relationship between diversity and innovation results.
In fact, it is anticipated that innovation revenue could increase 1 percent enriching the diversity of the management team, 1.5 percent from national origin, 2 percent from industrial origin, 2.5 percent with respect to gender and 3 percent with respect to managers with different career paths.
In the last 5 years we have seen how more and more companies are joining issues of inclusion, diversity and equality in their teams, this coincides with the urgency that the digital transformation of companies has taken on, for Gloria Nieto digital transformation it is completely linked to a change in corporate culture, which starts with having a focus on people, on customers and not just on technology.
Gloria highlights that in the transformation process, Gentera began with a focus on people. “We start with our clients, by understanding what they need, what their pain is, the friction they have with the process today, and where technology can help improve that experience.”
Among the main conclusions that the executives interviewed for the Adobe META initiative have contributed so far, a good understanding and knowledge of the client is best achieved with diverse teams that can provide high performance, innovation, learning agility, strategic thinking and who can identify more with the market they are targeting.
“Nobody knows as much as everyone does,” Gloria said. And it is that one of the great pending to solve is what actions they have to carry out organizations throughout the world to optimize the development of diverse teams. The answer lies in a profound cultural change.
At least that is how Gloria Nieto, executive director of marketing and customer service at Gentera, allowed it to be seen, who within the framework of the META project promoted by Adobe, an initiative launched in Mexico with the intention of highlighting how diversity and inclusion have an impact on the creativity, innovation and business, reaffirmed the importance of diversity to promote the development of any company.
“It is a very important issue to have that bucket of leadership styles, of voices on the collaborative work table that always gives us better results,” said the board.
And it is that this wide range of options, visions, understandings and reasoning is the only way in which you can find new ways to retain current customers, find potential consumers and capitalize on trends.
In this way, Gloria Nieto is clear: “The most important thing is culture. The culture of listening to opinions at the table, of valuing different styles, of not expecting women to behave like men, but rather that women bring their own style to the table considering that we have different negotiation skills ”.
See all the full interviews of the Adobe Meta program here .