During an event held at Hoyts del Dot Baires Shopping, Global Squads and Flix Media announced that they will work together in 2022. Find out what they have in mind, in this note!
Global Squadsrelated to esports and FlixMedia, focused on advertising in cinemas, made their joint work official in the face of the growth of electronic sports in the region. From geek culture, we had the opportunity to witness the event held at the Hoyts the Dot Baires Shopping and chat with the protagonists.
“We want to connect brands and grow the gaming ecosystem” he commented Tristan Castellanofrom FlixMedia Regarding the idea of the alliance and, despite the company having a close link to the cinema, he clarified: “We are not yet thinking about the content coming out on the (cinema) screen before the movies.“.
For its part, Jonathan Cisterna, CEO and founder of Global Squads said that: “The objective is to continue expanding all the development that we have been doing not only in Argentina but throughout Latin America.“. Let’s remember that UK It is related to skills such as game season and The PRO Leaguetournaments that for years have contributed to the development of the scene.
Although they did not want to give spoilers, We know that they have already established contacts with interested teams, as well as the upcoming arrival of products and the confirmation that the first work of these companies together can be seen in The leaguehe said Spanish to the media in Premium room 1 the Hoyts.
“The union between Global Squads and FlixMedia It will help esports to become more widespread and to see them in the world of entertainment become everyday” he commented Tank. The alliance will seek to reaffirm the target of esports already established and generate a bridge that opens the doors to a greater number of people, although its main objective is for brands to venture into electronic sports.
Undoubtedly, the idea of linking two different worlds such as that of gaming and the cinematic sounds defiant. What do you think about this company initiative? Will we see the arrival of other items to the esports scene?