Glenfiddich is the most awarded single malt whiskey in the world.
The iconic brand introduced the Grande Couronne, the luxury whiskey matured for 26 years.
The Pop Up Store It will offer various activities with which the brand can strengthen its bond with consumers.
The evolution of consumers is something that brands cannot stop, so they have to adapt to new trends to position their name in the collective. Glenfiddich, the most awarded single malt whiskey in the world, knows the importance of that so This Wednesday, June 1, it opened its first Pop Up Store in El Palacio del Hierro de Polanco, in Mexico City.
With an exclusive experience glenfiddich the scotch malt whiskey distillery founded in 1887 bets on this new way of selling and branding to show its history and current positioning around whiskey and gastronomy to Mexican consumers.
Before the eyes of the invited press, the brand opened the doors of the new Glenfiddich Pop Up Store in Mexico City, a space designed for whiskey connoisseurs, lovers and beginners can explore pairing possibilities, as well as the varieties of this award-winning brand of single malt whisky.
Likewise, with this ephemeral store, the iconic firm celebrates in a space full of avant-garde and sophistication the success of its new product in Mexico, such as the Grande Couronne, the luxury whiskey that glenfiddich described as the epitome of true French opulence and stands out for pairing two worlds of luxury with the combination of single malt Scotch whiskey and the refined world of French cognac adding extra luxurious layers of toasted sweet oak and velvety aromas of creamy coffee, brown sugar and mild spices. Grande Couronne is a whiskey matured for 26 years in American and European oak barricades at the Glenfiddich distillery located in Dufftown, Scotland.
“What we want is to show Glenfiddich, who Glenfiddich is, its tradition, from when it was known as the best drink, until today that it is the most awarded single malt in the world. Bringing you this new Glenfiddich experience that unites the best of Scotland and France in one bottle. Bringing the tradition of single malt, the tradition of cognac barrels, in a special opulent liquid, full of flavors and aromas for our customers, telling the story of Glenfiddich for Mexico”, Christiano Protti, ambassador of Glenfiddich single malt, stated during the event. for Latin America.