The combination of aromas and essences is a science. And the moment a perfect combination for a fragrance is found, another challenge comes: how to create a family of fragrances, which do not lose the foundation of their initial success. Well yes, there are “base” aromas that those who know perfumery do not want to lose.
From Bath&Body Works they achieved this challenge, creating a new line of aromas to expand their successful line of Gingham products launched in 2019: now with more aromas but the usual freshness.
Founded in 1990, Bath&Body Works has been a disruptor in the fragrance industry for more than 30 years. With an expansive fragrance portfolio, including more than 250 new-to-the-world fragrances launching in 2022 alone, and some of America’s most beloved fragrances, they’ve constantly reinvented themselves.
“Find your Gingham”: tailoring the fragrance to your needs
Bath&Body Works held an exclusive brunch to announce its new collection of fragrances designed to help customers find the fragrance they most identify with through the expansion of its Gingham fragrance portfolio and its “Find Your Gingham” campaign.
A recent study carried out by BBW stores, surveying 2,500 customers in this category, revealed that 52% consider that this scent is part of their identity. As part of the campaign, on August 10, Bath & Body Works launched four all-new fragrances, each inspired by and sharing a key note with the original Gingham fragrance, while offering a new interpretation and olfactory profile that gives consumers customers the unique opportunity to discover their personal choice.
The new combinations
The original Gingham fragrance was created in 2019 to embody everything customers love about Bath&Body Works: a fresh, vibrant and joyous blend of blue freesia, white peach, fresh clementine, violet and clean musk. New releases include:
– Precious Gingham, with notes of pink strawberries, apricot nectar and blooming peonies, like a bouquet in every room of your home.
-Gingham Fresh, with notes of juicy pear, sparkling clementine and fresh daisies, evoking a walk through green fields on an afternoon.
– Vibrant Gingham, with notes of wild blackberry, candied violet and smooth vanilla, like a taste of lush berries on a perfectly sunny day.
-Gingham Legend, with notes of rich oak, bergamot and sandalwood reserve, like a quiet library with oak shelves.
In 2022, Bath&Body Works introduced the first addition to its Gingham portfolio, Gingham Amor, a sweet, warm and slightly happy blend of sugared red berries, blushing freesia and rose meringue. With which one do you identify more?