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In the world, 19 percent of consumers claimed to have purchased influenced by the recommendation of a celebrity or influencer.
In Mexico, 30 percent of consumers buy on the recommendation of these figures.
Brand ambassadors continue to gain strength in company strategies.
There are many brands in the world that are surprising their consumers by using well-known celebrities in their commercials and advertising. One of these brands is Alpura, which went viral on Twitter after surprising its customers with its new commercial starring the Tigres footballer, André-Pierre Gignac.
In the marketing industry, there are several concepts that are applied in the marketing strategies of a brand. This is the case of brand ambassadors, who are the human and relevant representation, the personification of what the company wants to convey to its target audience.
According to data from the Statista Global Consumer Survey, it stands out that in 2022, 19 percent of consumers claimed to have purchased influenced by the recommendation of a celebrity or influencer,
For their part, in Mexico, 30 percent of the consumers interviewed in the Aztec country claimed to have purchased an item as a direct result of having seen it advertised by an influencer or celebrity.
Gignac and Alpura surprise
This Monday the soccer player André-Pierre Gignac, is one of the figures of Tigres and now positions himself as an influencer away from the field, by becoming the image of Alpura in his new commercial.
The French soccer player is not only a sensation on the courts, but also on the screens after the Mexican milk brand will launch its commercial in a very peculiar way, disguised as a gladiator and with the banner of being “Lechenda”.
“I am André-Pierre Gignac and I am La Lechenda. This is what Alpura says to the legends in training, who will go far thanks to their passion for doing things well”.
It’s cinema 😁 @alpuraoficial pic.twitter.com/TQBcH3T8mq
— Gignac Andre-pierre (@10APG) June 6, 2023
Many Internet users have remembered with this commercial the time that the former Uruguayan soccer player, Robert Dante Siboldi, starred in an advertisement for Lala milk, with the slogan “Siboldi, yes Lala.”
In the new Alpura commercial that has generated conversations on Twitter, it features the appearance of Gignan’s son, playing the role of his father during his childhood in France, talking about how he was a gypsy boy who went from selling clothes in markets to being a Liga MX star.
Gignac and the new Alpura commercial… pic.twitter.com/X8nrCGUtyE
– MONTERREY COMPANIES (@Empresasmty) June 5, 2023
Hello alpura, goodbye lala whole milk. 🐄🥛 pic.twitter.com/nXDsf8QKX9
— By existing 🇺🇦🐯 (@AleexMartineez) June 6, 2023
Gignac appears in the advertisement for Alpura milk
-I short in the kitchen pic.twitter.com/Npfli3Xo9Y– Tuitero Regio (@TuiteroRegio) June 6, 2023
Me arriving for my 70 liters from Alpura to the oxxo: pic.twitter.com/cFnYMmmlCk
— Dare Esparza 🩷⚽️ (@dareli_esparza) June 6, 2023
Whole or skimmed?
-Alpura please pic.twitter.com/GEfpRVBEek
—Daniel Moreno (@deumolo) June 6, 2023
It is not the first time that a brand uses the image of a soccer player in its commercials, the best example is the Pepsi soft drink brand that is associated with endless advertisements with athletes like David Beckham.
Or also brands like Intimissimi that partnered with Jennifer López so that the artist is the image of their products with a series of marketing actions.
With this, we see how it is increasingly common for brands to work with influencers and celebrities to promote their products and services and especially to reach their new customers who belong to the new generations with greater force.
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