Such an extensive career could not be limited to a simple mention and given the need to share their experiences in the creative industry, this is how their podcast was born. Leader AD.
LiderAD is more than a marketing podcast, it is a space that has room for everything from entrepreneurs to marketing directors. Because, although the trajectory of each character is different, most of them have points in common, for example, their first steps in the industry, the path they have traveled to get to where they are, but, above all, the learning acquired through of the years.
Through 5 sections, LiderAD helps you get to know each of your guests better. In TRAYECTORY the conversation is situated in the story of the interviewed character from his own voice. Then with blind and random questions, it is where many of the great moments occur, the questions cover part of his work life but also aspects of his personal life, his tastes and his hobbies, thus breaking the mold of a traditional interview.
In the section PURPOSE, The main objective is to know what moves the different guests to wake up day by day and what motivates them to be better in any area of their lives.
DIGEST THE MANAGE is “the stellar section” of the program, because it is here where myths and realities about the dirule Here the challenge of directing from a self-entrepreneurship to a large company is known in a more real way, and how the character of each leader is formed to achieve their established goals.
In ENTERPRISE is the common point of each of the guests. This section talks about the great failures that have marked the career of each one of them and it is where it is discovered that it does not matter if you are a great businessman or just an entrepreneur, everyone has suffered from some failure and that is what makes this section, something so close.
As we explained above, LiderAD is not closed to a specific public. The main idea, in addition to hearing invaluable anecdotes and lessons from your guests, is to help others. That is why the section RECOMMENDATIONS, takes a special value. They are recommendations that can lead to action. This aid is aimed at future entrepreneurs, agency and marketing directors, but especially for future talents who are about to finish their university studies and want to start their careers.
They are those words and advice that one would like to hear when they are about to finish university.
so mVery generally, this is LiderAD, a space born from the need to give voice to the stories of characters who have managed to change the world in one way or another, without falling into the cliché and monotony of an interview like many that exist in other media.
This concepto is an effort that is born directly from within Birth Group and from the hand of Arthur Ortiz, together with his production team; always with the idea of being able to add to the conversation and be at the service of the creative industry.
LiderAD is a talk between two great personalities who show everyone the long and hard road to success, hoping to infect their audience with making things happen.
LiderAD is available on Spotify and you can listen to it by clicking here.