While most people associate collagen solely with beauty, maintaining radiant skin, healthy hair and strong nails, GELITA, a leading global supplier of collagen proteins, has other facts. In their research, they have found that collagen plays a crucial role in various areas of our body.
Collagen is a protein that naturally declines with age, which can negatively affect the flexibility of bones, muscles, and cartilage. Therefore, Sandra Gazca, Sr. Marketing Communication Manager Mexico & CA of GELITA considers it “essential to educate people about the importance of collagen in their daily lives.” And it is that, unlike other nutrients that we can obtain through food, collagen cannot be consumed in sufficient quantities to counteract its natural decline.
That is where collagen supplementation comes into play. “It is not just about selling a product, but about making people aware of their health care and quality of life. Many have underestimated collagen supplementation due to misconceptions or stereotypes associated with its use. However, collagen supplementation has the ability to keep us young and mobile in the future”, explains Sandra Gazca.
To publicize the power of Bioactive Collagen Peptides and their impact on the human body, GELITA organized an unprecedented event. He opted for the use of holograms to transport attendees to a magical and different world, where they could visually witness the positive effects of collagen on their bodies. The first-rate production and the technical challenge of capturing the audience’s attention were overcome through the innovative “key lock” effect, which allowed precise and compelling information to be conveyed.
The venue was the José Luis Cuevas Museum, which played a crucial role in this event. “This choice was due to the renowned artist’s passion for the female body and his emblematic work ‘La Giganta’. This sculpture represents the life of women and the marks that time leaves on their bodies. Similarly, the care we provide to our body throughout our lives will influence our health and well-being”, is the deep association that GELITA found between Bioactive Collagen Peptides and the work of José Luis Cuevas.
And it is that personal care and the search for functional products to improve the quality of life have experienced remarkable growth in recent years. “Before the impact of COVID-19, this trend was already on the rise, but the pandemic has further accelerated interest in self-care. In fact, in the last three years, the percentage of people interested in taking care of themselves and looking for products that provide them with functional benefits has doubled, reaching 48 percent”, highlights the Mr. Marketing Communication Manager Mexico & CA of GELITA.
Regarding the Bioactive Collagen Peptides developed and presented by GELITA, it is important to emphasize their high bioactivity. “These peptides have been the subject of numerous studies whose results have been published, thus demonstrating their multiple benefits for different types of cells in the human body. Each of the five peptides has a specific function directed at specific cells of the organism”. Some of the benefits include strengthening joints and cartilage, as well as improvements to the skin, hair, and nails.
The technology used to develop Bioactive Collagen Peptides has been constantly evolving for over two decades. The first product to use this technology was Fortigel, focused on cartilage and joint care. This product has been the subject of more than 2,500 clinical studies, demonstrating GELITA’s commitment to cutting-edge technology and studying consumer needs. The ability to stimulate the body to produce more collagen and halt its decline is the result of years of research and development.
In the past, collagen consumption was more targeted towards women. However, today both men and women recognize the benefits of incorporating collagen into their lifestyle. Collagen has found its place in healthy aging, sports nutrition, and even in the world of eSports, where tendon health is cared for. Collagens are no longer associated only with superficial beauty, but with the need to take care of our body in an integral way.
GELITA not only seeks to promote its products, but also to project the technology behind them. In the event, in recent days, the company of German origin used augmented reality to highlight the benefits of each product. In addition, it offered canapés specially prepared with Verisol, one of the Bioactive Collagen Peptides, demonstrating that these products are odorless, tasteless and dissolve easily, without altering the flavor of food.
The videos projected during the event showed the conditions that arise from the lack of collagen in different parts of the body, providing an impressive vision of the benefits of supplementation, all this through an impressive production that was in charge of Dux Producciones and whose presentation made use of the impressive technology of shark mesh.