A client of Gandhi Bookstores has shown its brand bookmark with a creative messagewhich was shown to be effective in attracting the attention of users.
Today the marketing and advertising strategies They are essential for the effective positioning of any brand in the mind of the consumer, areas where companies invest millions of dollars to stand out from the competition, with the help of their corresponding professionals.
According to the study of Statistical where the evolution of global spending on advertising is shown, since 2014 and registering 488.48 billion dollars, it was increasing, until the arrival of the pandemic that considerably slowed its rise; however, it is expected that by 2024 this expense will reach 865.12 billion dollars.
Although to carry out our advertising strategies It would be necessary to invest a considerable monetary sum, there is a possibility of creating a good fidelity towards our brand and even strengthening its image in the mind of the consumer, helping to enhance our identity so that it can predominate in their memory, where the use of images, colors and words become an essential branding factor and therefore positioning.
Gandhi Bookstores is a brand that has managed to attract the attention of thousands of people on numerous occasions through the writing some creative messages that manage to attract the attention of those who see them and that generate some laughter among them, which are written in purple and a yellow background, representing the colors and values of the company.
On this occasion, Gandhi Bookstores has placed a funny message aimed at those who have “red eyes”, either from crying or other types of actions that could cause this discomfort, where the brand mentions that it hopes this is for reading.
Yes, I promise you. pic.twitter.com/8V5b4hdVRB
– OSCAR ALONSO (@VIAJAoMUERE) February 21, 2022
I LOVE IT
– Ximena Osuna (@ximeosuna__) February 21, 2022
Although said message in the Libraries tab gandhi is shown as “simple”, it is a strategy that the brand has been working on for a long time and has become part of its corporate image, as well as its advertising essence, where the use and creativity in word writing has achieved show its effectiveness on numerous occasions.
A creative copy that manages to attract the attention of consumers through the “simple” use of wordsin addition to being relatively cheaper (compared to other advertising alternatives), has a good opportunity to enter the mind of whoever comes across it and thus manage to remain in their memory for a long period of time, being able to be a determining factor for your next purchase decisions.
Whether through messages that incite curiosity or that manage to arouse emotions such as excitement, sadness and others, the copywriter It has a wide scope in terms of opportunities to exploit to attract the attention of potential customers or users, due to the ease of integrating its strategies through different channels.
On different occasions we have seen creative copys that have shown their effectiveness, either in titles of email marketingin the same product packaging and even through push notifications, so there is a whole sea of options to consider to integrate these.
An example of this type of striking messages that have managed to capture the attention of consumers was presented to us some time ago by BBVA, who even opted to “throw a stone” at its customers and recommend them to use yet another of its services, showing its effectiveness since even users chose to share their message on social networks and thus expand the reach of their strategy.
Brands have a good opportunity to catch the consumer’s eye and show their identity through the “simple” use of words.
Now read: