- Index hide1 There are studies such as one conducted by The Influencer Marketing Factorywhere it is noted that it motivates a influencers to be successful among his followers.2 Galilea Montijo and the viral letter are cases of how personal brands, when they resort to these content strategies, generate awareness activations in the face of certain phenomena.3 Other personalities who have viralized letters on social networks have been singers like Ariadna Grande.
There are studies such as one conducted by The Influencer Marketing Factorywhere it is noted that it motivates a influencers to be successful among his followers.
Galilee Montijo He became a trend on social networks after announcing on television the separation of his current partner and the fact confirmed it with a viral letter that he published in instagram.
This post is a reminder of how important the interaction between personal brands and followers has become, as it defines the value of posts in networks, driven by strategies such as a viral letter.
In fact, the communication of influential personalities through viral letters that they distribute on their network accounts is so effective that when The Influencer Marketing Factory drove a study where he found the reasons for following a influencers26 percent said because of its content and 15 percent said because they were inspired by those personalities.
A controversial post on networks
Galilee Montijo It is a trend this Friday because she announced the separation from her husband, the politician Fernando Reina Iglesias.
“Since these are issues that involve public figures, there will be no more statements in this regard,” he cites the letter that he published on networks and that has gone viral.
Within the text dated March 10, a series of insights are noted that attract attention, because in one of the paragraphs he alludes to being a victim of the COVID-19 pandemic, due to the complications that this disease caused after the confinement that it forced to people and in sentimental matters led to a reconsideration of personal relationships.
“The complicated stage that, like so many couples, we experienced during the Covid-19 andemia caused disagreements between us. After conscientious reflection, and with deep respect for both parties, we have agreed and filed a voluntary divorce by mutual agreement”, quotes the message that has generated all kinds of comments on social networks, including those who warn of their alienation from the series. announcements for divorces that have been raised lately in the program, where other co-hosts such as Tania Rincon and Andrea Legarreta They also announced their separation from their partners.
This letter where personal reasons are expressed remind us of strategies that influencers of instagram have implemented as the letter that ariadne grande published in instagram where he said goodbye to the rapper Mac Millerafter he committed suicide.
“I adored you from the day I met you when I was nineteen and always will. I can’t believe you’re not here anymore. I really can’t understand it. We had talked about this. many times. I’m so angry, I’m so sad that I don’t know what to do. You were my dearest friend. For a long time. Above anything else. I’m so sorry I couldn’t fix or take away your pain. I hope you’re okay now. Rest”, wrote the singer as a farewell.
After the publication of this letter on her social networks, the singer raised awareness about the importance of attention to phenomena such as depression and how necessary it is to learn to identify and treat it, to avoid fatal consequences.
Both letters, those of Galilee Montijo and of ariadne grandeat the moment of being positions of public people and with influence in social networks such as instagrammark an antecedent of how important these platforms are to communicate with the consumer and establish guidelines from which awareness of phenomena consequences of the pandemic, for example, or the necessary attention to phenomena such as depression, is motivated.