Jony Ive returns to the scene at the hands of one of the best-known luxury brands, Ferrari.
It’s been a couple of years since Jony Ive left Apple. In 2019, the British designer opened a new creative studio called LoveFrom together with Marc Newson, in order to be able to work not only with Apple, but also with other companies. Since then, not much news has come from him, beyond an agreement with Airbnb the result of which seems to be yet to be seen.
However, a few hours ago a major car brand made an announcement that has put the focus back on Jony Ive. Ferrari, the luxurious brand of the Prancing Horse, has hired the services of LoveFrom in an agreement that will span several years. And the truth is that there is a lot of curiosity to see what can emerge from this alliance.
As indicated in the press release shared by Ferrari, the LoveFrom team will work to combine your expertise with legendary sports car maker performance. Thus, they propose to create new luxury products with the signature of Ive and Newson. In addition, they will also work on other projects of Exor companies, one of Ferrari’s main shareholders.
For now, not many more details are known. Of course, there is always the guarantee that they will not leave us indifferent, as Jony Ive already demonstrated during his time at Apple. And what is also clear is that they will be products that not many will be able to afford. After all, we are talking about one of the symbols of luxury par excellence, Ferrari.
This is one of the great opportunities that the designer has achieved when working independently of Apple. The privilege of seeing how Jony Ive’s creativity can affect other kinds of products and services. Of course, hopefully some are more accessible than a Ferrari.
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