TikTok – owned by Beijing-based tech company Byte Dance – launched in 2017 and according to Statista has become one of the fastest growing apps worldwide. During the latent Covid-19 pandemic, the viral phenomenon was unleashed and users saw that telling stories was a way of generating content. Making use of the social network and its benefits, the user @ximena.padillaaa said that on her birthday she had a meeting for her birthday, but her friends stood her up; pending their client, the waiters decided to celebrate.
The importance of TikTok for the new generations
With the advent of the internet, social networks began to appear. Today they have become a space on the web where millions of users can stay connected for hours to communicate with their close ones or meet new people; have hours of entertainment with the various contents, access information with the help of media pages and even to continue their education.
According to the study of Digital 2021, currently 53 percent of the world population is already present on social networks and the platforms that dominate are: Facebook with 2 thousand 740 million users, YouTube with 2 thousand 291 million, WhatsApp with 2 thousand million, Instagram with 1 1,221 million and TikTok with 689 million.
Today TikTok’s audience is young and is used primarily by members of Generation Z. According to Statista, as of early 2021, 25 percent of TikTok users in the United States were teens or younger and are characterized by be heavy smartphone users in touch with trends.
They leave the birthday girl standing and waiters celebrate the client
In a story of just a couple of seconds, the user said that she had a meeting for her birthday and no one came.
“The waiters realized that no one came and they brought me some balloons and a pastry chef, they stayed with me for dinner and made my night happy,” says the user on her TikTok account.
The action was celebrated by the users of the social network and applauded the customer service by the waiters.
And it is that when the marketing tool is used, customers establish points of contact with the company in order to satisfy it.
For Raymond Joabar, Executive Vice President of American Express, “service is an increasingly important competitive advantage for companies, both large and small, that facilitate business and put the needs of their customers first.”
And it is that after having a positive experience with a company, 77 percent of customers will recommend it to a friend, according to data from Temkin.
If the experience is unsatisfactory, it is likely that the brand will lose the customer and share the bad time with their acquaintances, that is, their reputation will be damaged depending on the degree of dissatisfaction.
Prioritizing the consumer has always been the best strategy to retain and maintain their loyalty.
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