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The first chapter of the Halo series has been released for free on YouTube, as part of a strategy by Paramount Plus to reach new subscribers.
At the moment, this strategy is available in the United States and it is not known if it will be launched in other countries.
Paramount Plus has just over 32 million subscribers so far.
Paramount Plus has decided to release the first episode of Halo on YouTube for free; the reason? add more subscribers to the platform.
There is no doubt that streaming platforms have changed the consumption habits of audiovisual entertainment. Today, traditional television and cinema are simply not the same given the importance that spaces such as Netflix, Disney Plus, Amazon Prime Video, HBO Max, among others, have gained.
Of course, the platform from Los Gatos, California, Netflix, is the one that currently leads the streaming market worldwide. His more than 200 million subscribers attest to this; However, according to some data from Statista, their numbers have gone down considerably.
After reaching a record 36.6 million new subscribers in 2020, the year in which billions of people were confined to their homes, in 2o21, Netflix saw the number of its users drop significantly. According to the latest results presented by the company, last year Netflix added just 18.2 million new customers in the world, 50% less than the previous record year.
This, in some way, has led to the growth of other sites, such as HBO Max or Disney Plus, which are increasingly adding subscribers through different strategies.
The idea is, at all costs, to reach or even exceed what Netflix has done, although it sounds almost impossible, which is why various platforms have all kinds of strategies in mind to attract the attention of users.
Today, within the list that hopes to gain a good number of subscribers is Paramount Plus, which has decided to release, for free, the first episode of the Halo series on YouTube.
Its intention is, of course, to allow users who do not have access to the platform to have the opportunity to see the first chapter of one of the most anticipated series in the gamer universe.
Notably this strategy is only available in the United Statesalthough it is not known if it will reach other countries.
Paramount Plus has, so far, just over 32 million subscribersnot bad if you consider that during the last quarter of 2021, it had a significant rebound, but now it wants to add more subscribers.
So, once the premiere of Halo was successful, of which only two chapters have been released, the strategy to follow for Paramount Plus is to take advantage of the boom and draw the attention of users.
Paramount is not alone
In the so-called streaming war, we have seen various strategies with which the platforms hope to continue growing and, incidentally, remove some subscribers from Netflix.
Such is the case with HBO, which launched a new feature similar to what Netflix, Hulu, and Amazon previously added. This is the “Shuffle” button (random) for your desktop version; However, this new feature of HBO Max has a different method, since, according to what has been reported, it works within the programs of the same series.
On the other hand, let us remember that The arrival of exclusive MGM content for Amazon Prime Video was recently announceda fact that speaks of the great battle that is currently being experienced between streaming platforms.