By 2022, 81 percent of brands are making video marketing.
85 percent of all Internet users claim to watch video content.
Currently, 87 percent of professionals in marketing They use video as a strategy.
The world of marketing and communication has been evolving over the years, leaving behind traditional schemes by adapting to new technologies and audiences. This can be demonstrated very well by the Mexican agency, Pedrote Marketing, which added a product to its portfolio this Wednesday, October 26, such as Foro 160, which is a multimedia space where brands can get all their creativity for the sole purpose of to create content to engage new audiences.
Today, when the world has become completely digitized, new ways of communicating and promoting a product have emerged. One of these ways that has come to improve the user’s expertise are strategies in multimedia, especially in video.
Currently, there are a variety of studies and evidence that highlight that video content is a perfect opportunity for companies to differentiate themselves from their competitors. According to a ComScore study, watching videos, both on tablets and smartphones, is gaining ground and growing rapidly around the world.
According to a Hubspot study81 percent of brands are making video marketing nowadays, since these contents are an ideal means of reaching generation Y and generation Z, and thus connect with users in a fast, direct and emotional way.
In the same HubSpot study, only 70 percent of professionals actively invest in content marketing, as it generates three times more leads than traditional strategies, and 72 percent of companies consider it to be an effective method of increasing leads.
But this type of strategy has become so important and has been growing over the years, with the appearance of content creators, which are another way for brands to incorporate video into their social networks, blog, YouTube channel, website and other multimedia channels that are used today.
Pedrote Marketing opens the doors of its Forum 160
As part of its projects to continue consolidating itself in the advertising industry in Mexico, the Pedrote Marketing agency inaugurated its Foro 160 multimedia space. With the assistance of collaborators, friends of the house, content creators and clients, Ángel Pedrote connected the signal of this place that will begin to be part of the creation of stories that will reach new audiences.
The agency’s new fully-equipped space is located in Colonia San Ángel Tizapan, in Mexico City, and is inspired by major Hollywood productions. With 30 years of experience, the company led by Ángel Pedrote continues to surprise with its wide and extensive range of services, so by having its own forum where its clients can create and record all the creative content to later share it with their followers .
At the opening of the space, the CEO of Pedrote Marketing, Ángel Pedrote, thanked those present who were able to enjoy the late night Forum 160. Likewise, the director highlighted that this is a new production space for all kinds of projects, face-to-face projects, streaming projects, digital projects, among others.
In just one year, this venue has witnessed 500 productions, 30 musical events, 20 virtual conventions, among others. It has four different spaces where you can specify from real sets to virtual sets and that are based on the needs of customers.
“We have been recording for many years and many hours, taking advantage of the expertise of talent for a long time, beyond the latest technology equipment, talent and heart is what makes us different”, Ángel Pedrote pointed out exclusively for Merca2.0. .
In that same order, the director of the agency emphasizes that they are proud that they have carried out various events on stages large as in Foro Solo or Estadio Azteca, but even so, the entire agency team puts the energy into small events.
“In those small events you have to put a lot of creativity and with few resources do many things so that communication flows and where people end up reminding us why we do the communication approach very well,” he adds.
With this new member to the services of the Mexican agency, which has a solid infrastructure dedicated to BTL, trade and experiential marketingseek to continue helping their clients create their great stories to make their audience fall in love with them more.
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