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properties He conducted a study and found the Latin American cities with the highest rents in the region.
On gentrification, the role of communication grows.
A foreigner boarded the Cablebus and his viral video on TikTok triggered an important debate on the gentrification in Mexico City.
There’s a study worth quoting in connection with this story and it is one conducted by propertieswhere he evaluated which cities in Latin America had the highest average income.
The El Cangrejo area, in Panama City, had the highest rent in the region, with 900 dollars a month, followed by rent in the Narvarte neighborhood, in Mexico City, where it was estimated at 861 dollars.
Chapalita, in Guadalajara, Jalisco, was the area with the third most expensive average rent.
“Panama City, Mexico City, and Guadalajara had the highest average apartment rents in 2022 among selected Latin American cities. To calculate median income, the source only considered middle-income areas. To rent an apartment in Panama City, tenants would have to pay an average of 900 US dollars,” he explained. Statista by presenting the previous study exclusively to its subscribers.
Gentrification from the Cablebús
An unexpected alert for gentrification was read in the comments of a post on social networks made by Danielle in Paradise (@danielleinparadise, TikTok), when the woman of American origin documented her experience boarding the Cablebús.
@danielleinparadise 🚡 #mexicocity #cdmx #Mexico City #cablebus #mexicotravel #traveltok #cablebuscdmx ♬ Aces by DKJ – Danny Johnson
The occurrence of the woman generated all kinds of comments in TikTokwhere it has more than 300 thousand reproductions in the video, where it is shown what the experience of boarding is like, it shows passengers the urban landscapes that the famous transport crosses.
After the idea of documenting her trip through the Mexican capital, the traveler received criticism warning her that the Cablebús was gentrifying. Other users who also criticized the supposed gentrification with the visit to the Cablebusthey mocked, warning that this type of visit would motivate neighbors to set up makeshift premises for restaurants.
“When you use it as an adventure everything is”aesthetic‘. But nothing more than your transportation because that’s where you live and you’ll see how the magic goes”, cites one of the critics who confessed the reality of using this transportation.
The event became an interesting case of how gentrification has been experienced in Mexico City, where the work of brands with consumers has become challenging.
All this has imposed a very important task to fulfill and it is the one that has to do with the way in which the brands get involved in the market and also, with the way in which weighty tasks have been defined before the consumer.
By weighty tasks we refer to actions that have to do with the way in which brands have become involved in the urban sector.
We can understand the latter from aspects such as those that have to do with the way in which innovation is taking place in the market and, most importantly, in the firm in which actions are being taken with the help of creativity.
Gentrification is not an exclusive phenomenon of Mexico City, this situation has also been reported in cities like Madridwhere the volatility of income due to this phenomenon motivated the Brother creative school to implement a campaign entitled #VallelasExiste.
In addition to the center of Madrid, the neighborhoods of the periphery also exist. don’t forget about them #LosBarriosExisten #CarabanchelExists #VallecasExists #UserExists #LatinaExists pic.twitter.com/TFMEQzbc4O
– Karabanchel.com (@Karabanchelcom) July 9, 2018
This piece stood out because in collaboration with three stores in the Puente de Vallecas area, a free campaign was activated that Brother explained, “we wanted to provide small businesses with a tool, such as advertising, that large companies have, and to which they normally cannot access”.
These cases, both that of a viral video on networks and an advertising campaign, both related to gentrification, show us how important the narrative has become to speak either as a subject of the phenomenon or as a store, a victim of it. .