Facing the last phases of the tuning of the updated Ford Kuga, and the Escape, as it is sold in the United States, some statements by the head of the oval brand advance the cessation of production of this compact SUV at the end of its life commercial, victim of the new batch of electric.
Three generations of ford kuga and several hundred thousand units sold, especially the first generation launched in 2009 sweeping the European market. Now, after thirteen years in the market and with a facelift that is being prepared and is expected to be presented this coming summerthe compact SUV faces a more than uncertain future, with statements from the CEO of the blue oval brand that point to its disappearance.
A decision that aims to kill the Ford Escape, the twin brother of the Kuga that is sold in the United States with minimal differences in aesthetics, but with a specific range of engines for this market, and that also fully affects the European model. But this time models cannot be said to be victims of SUVsbecause they are, and few will understand that being the most demanded body throughout the world, when the offer is plagued and they do nothing but come out with new proposals, Ford has decided to kill both.
Very dark future on the fourth generation of the Ford Kuga
More than suggesting and dropping this option, Jim Farley, CEO of the brand in the United States, has pointed it out very openly during the Bernstein Strategic Decisions Conference, in which he pointed out that “The first step is that you cannot ask for everyone to do everything. You have to say: blue team, be the source of income. You heard it on the video. Our job is to finance the future. And we are going to have brands of passion; we are not going to have basic products like Edges and Escapes. Mustangs and Broncos… good things”.
A real death sentence for the model, because precisely the Edge and the Lincoln Nautilus have already left the market and with no scheduled successors. But, of course, there is reasoning behind these decisions. The first is that the brand seeks maximum profitability with more exquisite products that can finance the future electric models that will be launched after 2025, and in Europe especially. the Kuga will be a victim of new electric cars.
And there are seven confirmed that will accompany the successful Ford Mustang Mach E in this new adventure, which, without a doubt, is sweeping the European continent, jumping the bench of the order books as was not expected. The Kuga’s days are more than numbered, so the fourth generation scheduled for 2025 will not reach the market. Its place will be taken by a new crossover of equivalent dimensions that will mark the premiere of the new dedicated brand for Ford E zero emission models.
Font: Fordauthority