Facing the last phases of the tuning of the updated Ford Kuga, and the Escape, a statement from the head of the oval brand advances the cessation of production of this compact SUV that is sold in the United States at the end of its commercial life , victim of the new batch of electric.
Three generations of Ford Escape and several hundred thousand units sold, sweeping the European market with the different generations of the Kuga. Now with a facelift that is being prepared and is expected to be presented this coming summerthe American compact SUV faces a more than uncertain future, with statements from the CEO of the blue oval brand that point to its disappearance.
A decision that aims to kill the Ford Escape, the twin brother of the Kuga that is sold in the United States with minimal differences in aesthetics, but with a specific range of engines for this market. this time it cannot be said that the model is a victim of SUVsbecause it is, and few will understand that being the most demanded body throughout the world, when the offer is plagued and they do nothing but come out with new proposals, Ford has decided to kill this model.
Very dark future on the fourth generation of the Ford Escape
More than suggesting it and dropping this option, Jim Farley, CEO of the brand in the United States, has pointed it out very openly during the Bernstein Strategic Decisions Conference, in which he pointed out that «The first step is that you cannot ask for everyone to do everything. You have to say: blue team, be the source of income. You heard it on the video. Our job is to finance the future. And we are going to have brands of passion; we are not going to have basic products like Edges and Escapes. Mustangs and Broncos… good things”.
A true death sentence for the Escape, because precisely the Edge and the Lincoln Nautilus have already left the market and with no scheduled successors. But, of course, there is reasoning behind these decisions. The first is that the brand seeks maximum profitability with more exquisite products that can finance the future electric models that will be launched after 2025. What will happen in Europe with the Kuga is not clear, since Ford Spain has contacted Motor.es, noting that they have this model in the future, especially the plug-in hybrid version that has great commercial success.
The Spanish division of the brand has confirmed this point, but at Motor.es we will closely follow all future events around the Kuga, as there are seven electric confirmed that will arrive until 2025accompanying the successful Ford Mustang Mach E that, without a doubt, is sweeping the European continent, jumping the bench of the order books as was not expected.
Font: Fordauthority