Ford has once again shown its interest in the mobility sustainable and has announced a new investment for the development of electric cars.
Today car drivers have a wide range of offers if they are looking to purchase a new vehicle, either in order to obtain an economical means of transportation or simply want to seek a luxury experience on four wheels. Although this industry has some companies that have shown their presence for decades, relatively new brands have proven their importance in the market, as well as with the consumer.
According to the study of Statistical where it shows the automotive companies based on brand value globally during 2021, Tesla is leading in the first place with a value of 42,606 million dollars, in second is Toyota with 26,974 million, Mercedes Benz in third with 25,835, BMW in fourth with 24,821 million, Sling in fifth with 10,570 million and Ford with 10,444 million dollars, among other well-known brands such as Audi, Nissan, Volkswagen and Porsche.
The value of these brands is due to different factors; however, the fact that they join the mobility electrical is attracting more and more attention from the market and, therefore, raising its value, as has been shown Teslaa brand that is specifically dedicated to the sale of electric cars since its relatively recent appearance in the industry, which has led it to be one of the most important companies in the field, a fact that is boosting the competitiveness of other companies .
According to local media information, one of the oldest car brands in history, Fordhas announced a new investment of 20,000 million dollars for the development of cars electrical, since this niche is at its peak. This new initiative would have been promoted by a former Apple and Tesla executive, who would have mentioned to Ford that the investment must be made over the next few years to refurbish factories around the world and be able to promote the production of cars electrical from the production lines of gasoline cars.
Said investment announcement would be added to the previous 30,000 million dollars that the brand had already committed in the mobility electrical around 2025; according to Kim Farley, executive director of the project Fordthis could place the brand in direct competition with Teslasince he would manage to increase the market value of his company above 100,000 million dollars in January.
It is expected that within this investment, new organization charts will be developed that include the hiring of various engineers specialized in battery chemistry, artificial intelligence and vehicle software.
More and more companies are integrating their efforts to do their “grain of sand” to environment and offer new sustainable alternatives through different solutions at your fingertips. This type of action would benefit brands in different ways, both to improve their perception in the consumer, increase their value by becoming socially responsible and even with the opportunity to increase their income.
According to the GlobalWebindex study, 6 out of 10 millennials are willing to pay higher amounts for ecological and sustainable productss, a fact that partly drives various brands to focus their efforts on offering new sustainable alternatives. We have an example of this with Coca-Cola, who even chose to bring to the market a new “universal” bottle, which would allow them to reuse the packaging of their products up to 25 times to reduce the production of plastic bottles and thus eradicate in as far as possible its environmental impact.
The one who brands are shown with alternatives in favor of the environment is well received by consumersopening the opportunity for them to considerably improve their income.
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