Ford’s organizational structure will change completely. The signature of the blue oval has launched a new specific division for electric cars, which is unmarked from the thermal section although they will share certain technologies. Debut, “Ford e” for zero emissions, and “Ford Blue” for traditional combustion and plug-in hybrids.
In industry forums, rumors had been flying in recent weeks that Ford was devising a new strategy and business structure to separate sales of electric models from thermal oneshaving a hasty response from some of the leaders of the blue oval brand in the Dearborn headquarters, who denied these intentions pointing out that there was nothing about it.
Just a few days later, the manufacturer has confirmed that it is splitting its commercial activity into two brands. As of this year 2022, the new electric car division is known as «For of», while the more traditional combustion will be sold under the umbrella of «Ford Blue». But this unfolding is not the only plan that the Americans will tackle, but rather it brings with it certain conditions for both parties that come together in a single objective: that of increase sales of the American giant.
Ford e, the new division that will sell all electric
Those of «Ford e» acquire a new dimension, because all future electric cars will be developed under this section, just as they will be dedicated to the research and preparation of the most modern software, together with advanced connectivity solutions for all the brand’s models. Although the character is purely electric, it You will benefit from the most advanced technology available so far at the oval mark, and the corresponding economies of scale.
For their part, the tasks of those of “Ford Blue” will really change, because they will not only dedicate themselves to the expansion of the range of models with combustion engine, but this business model will also bet on a series of key issues: increase growth and profitability, something that in recent times has not been as satisfactory and effective as Ford has intended. In fact, this new business area will intensify a direct attack on costs but without losing sight of the high level of quality of the brand, while “Ford Pro” will take care of the professionals.
This is the new line pursued by the “Ford+” strategy, and which has been explained by the new head of the giant. Jim Farley has announced that the two divisions will have their own managers, with their corresponding organizational structure, defined as an “all inclusive of separate but complementary businesses”.