The iconic Entel Tower in Santiago de Chile was transformed into the largest torch in the world. In an act of innovation and technology, the tower “turned on” virtually to kick off the largest sporting event in America: the Pan American and Parapan American Games Santiago 2023.
This project led by Agua Agency and Máculacompanies part of RAD Holding Group in conjunction with the creative agency Fearless, has left everyone amazed. The largest torch in the world, stands 127 meters above the city of Santiago.
The first records of this feat were spread on social networks in recent days, and caused a great impact on the people who reacted to this impressive achievement.
“From RAD, Agua Agency and Mácula, We are proud to have contributed to this exciting start to the Santiago 2023 Pan American and Parapan American Games. This achievement is a testament to the creativity, innovation and collaboration that drives our efforts in the world of business and entertainment”, express Nicolás Canessa, managing partner of Agua Agency.
The technology behind the torch
The incredible transformation of the Entel Tower in a virtual torch was made possible thanks to artificial intelligence and amazing animation. A preliminary version of this technological prowess made in Chile was shared on social networks by the same athletes present at Santiago 2023, generating great enthusiasm and more than 10 million views throughout the country.
The viral video on social networks was presented under the concept “Fake everything.” “To turn the Entel Tower into the iconic torch of the Chile 2023 Pan American and Parapan American Games, cutting-edge digital innovation was used. This involved the development of the flame and the top of the Entel tower using cutting-edge technology, including artificial intelligence and post-production,” says Carla Mas, General Director of Macula, who was in charge of the idea and creative process of AI for the Entel torch.
“Exhaustive searches, investigations and visual references were carried out on the Pan American and Olympic Games of various periods and styles. Then, meticulous post-production work and artificial intelligence applications were carried out to transform the Entel Tower into the iconic torch of these sporting events worldwide,” he added.
Open source AI software, files with images of all the torches used in the history of the Pan American Games and Olympics and a process to graph in 3D so that this looked real in all angles of the video, they were part of the process. Do you like the result?