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In 2021, Bad Bunny earned the title of most listened to on Spotify, amassing 9.1 billion streams.
It was recently revealed that, per concert, the artist earns about 120 million dollars.
Currently, the interpreter of “Un Verano Sin Ti” accumulates more than 10 billion views on YouTube.
In Halloween season, a young man’s initiative is drawing attention on TikTok after taking the “heart” of the reggaton player Bad Bunny and, with him, create his own costume for the time.
The influence of the so-called “pop culture” is immense and, for sure, it is unknown how far a person’s fanaticism for their favorite artist can go.
In this context, brand loyalty plays an important role, which is, in turn, one of the biggest challenges that brands/companies face today, in the midst of a context that is constantly changing.
According to what the study details Brand Keys Loyalty Leaders 2021, the brands that enjoy the most loyalty are those that have a real influence on people’s daily lives.
If we take this as a starting point, without a doubt, one of the brands that has generated the most influence in recent years is Bad Bunny, the Puerto Rican singer who, during 2020 and 2021, consolidated himself on the Spotify and YouTube popularity charts.
To mention an example, in 2020, the year of the pandemic, the urban music singer-songwriter became Spotify’s most listened artist with more than 8,300 million streams.
Similarly, in 2021 he won this title again, accumulating 9.1 billion views, and also recorded some 5.3 billion views on YouTubesecond only to the K-pop band BTS.
Currently, in also called “Bad Bunny”, on the platform in Stockholm, Sweden, it has more than 48 million monthly listenerswhile on YouTube it accumulates 10 billion views.
Balancing this series of data, it is not surprising that its popularity and influence extend to more elaborate concepts, as is the case this season of Halloween and Day of the Dead, two festivities that, although different, in their essence maintain the same objective.
Young man disguises himself as the “heart” of Bad Bunny and creativity surprises
On TikTok, the video of a supposed fan of Bad Bunny is attracting attention thanks to his initiative and, in itself, to the creativity he shows.
And it is that, according to what can be seen in the images, the young tiktoker mentions that, for Halloween, he decided to dress up as Bad Bunny’s “heart”, showing on his clip the process of buying materials and, above all, of making said costume.
@benjaloruz My sister @Ivonne López was the one who made me this amazing costume??? #fyp #badbunnypr #halloween2022 #trend #fyp? #xyzbca
Undoubtedly, these types of cases are usually a great moment of publicity for brands, since what is exhibited is, precisely, consumer loyalty.
Information of Harvard Business Review points out that, for brands, it is up to 25 times more expensive to conquer a new audience, which is why, on many occasions, the idea is to strengthen those who are already attached to the company.
To give an example of this, we can cite the cases of theme parties on Oxxo, Coppel, the anime Naruto, among others, which speak of the importance for brands of creating closeness with the consumer.
In times of Halloween, one of the premises is creativity; Practically, anything goes when it comes to making a costume for the time and characters like Bad Bunny are, in fact, an important source of inspiration.