Several food companies have recently started to position themselves in the Web3 ecosystem by filing trademark applications for metaverse and non-fungible tokens (NFTs).
Trademark attorney Mike Kondoudis shared in a tweet that Kraft Foods Group had filed a trademark for its iconic hot dog-shaped Weinermobile on Oct. 12. The presentation revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drink, and restaurants.
Kraft has applied to trademark the iconic Weinermobile!
The October 12 filing claims plans for:
NFTs + Digital Tokens
NFT Marketplaces
Virtual Foods + Drinks + Restaurants
Online Stores for NFTs + Virtual Goods#NFT #NFTs #Metaverse #Web3 #Oscarmayer #wienermobile pic.twitter.com/u5At9xxMIw— Mike Kondoudis (@KondoudisLaw) October 17, 2022
The trademark application suggests that Kraft Foods Group also has plans to operate a virtual restaurant, as well as offer virtual products for home delivery in both the real and virtual worlds.
October 6, Popular food brand and fast food chain In-N-Out Burger filed a similar trademark application with plans to operate an online retail store with virtual products, namely food, beverages and merchandise, associated with the brand, to its use in online virtual worlds.
IN-N-OUT BURGERS has filed a new trademark application claiming plans for:
NFTs + NFT-backed media
Virtual foods + drinks
Retail stores for virtual goods
NFT + Digital token exchanges
…and more#NFTs #Metaverse #Web3 #Burger #Inout pic.twitter.com/R52Ev7Sd6z— Mike Kondoudis (@KondoudisLaw) October 11, 2022
According to the trademark application, In-N-Out Burger plans to provide, “the temporary use of non-downloadable online software for users to access, transmit, exchange and establish ownership of virtual goods, blockchain tokens, non-fungible tokens, digital media, digital files and digital assets in the field of food, drinks, restaurants and merchandise.”
On October 10, Mike Kondoudis also reported that Del Monte Foods had filed 8 trademark applications for its underlying “Del Monte” and “The Del Monte Sheild” brands, with plans to create NFTs, NFT-backed media outlets, virtual online, virtual restaurants, shops, food and drinks.
Del Monte Foods has filed 8 trademark applications for
▶️ FROM THE MOUNTAIN
▶️ The Del Monte ShieldThe applications claim plans for
✅ NFTs + NFT-backed media
✅ Online virtual marketplaces
✅ Virtual restaurants, stores, foods + drinks
… and more!#NFTs #Metaverse #Web3 pic.twitter.com/ziyLB5zBCM— Mike Kondoudis (@KondoudisLaw) October 10, 2022
The trademark application also revealed that Del Monte Foods intends to expand into the Web3 software space.. According to the application, the brand will produce “software for uploading, transmitting, publishing, storing, managing, verifying, authenticating and communicating digital currency, cryptocurrencies, digital tokens, digital files, images, sound recordings, video recordings, virtual objects and products. and virtual services.
In September, Cointelegraph reported that the number of trademarks in the United States related to cryptocurrencies, non-fungible tokens (NFTs), Web3, and the metaverse have grown exponentially in the past year.
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