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The category of instant soups in which Maruchan is the leader in Mexico, has been tremendously questioned for its nutritional value.
Instant foods like Maruchan soups have been one of the most controversial categories on the market.
There are several elements that we must not lose sight of today, when understanding how food brands similar to the controversial Marchan have had to adapt to new guidelines.
Various users on social networks have made known the supposed panic purchases of which the soup brand has been a victim Maruchan, after the announcement made by Profeco a few days ago.
Profeco announced this week that it would unveil two brands of instant soups, which would leave the market for the quality they offer in their packaged foods.
After the announcement, the brand that began to be a trend was Maruchan and it is the leading product in the category within Mexico, so being one of the brands punished by the Attorney General’s Office, it will probably change the formula like the rest of the products that they have had to undergo the new labeling, to continue selling.
Alleged panic purchases
In social networks they have begun to report supposed panic purchases of Maruchan soups, a leading brand in the instant soup categories due to the announcement made by Profeco and that we have already advanced.
People really are panic shopping with the Maruchan, like this today at Walmart. 😲 pic.twitter.com/JdNfwPzJj4
– Fernando (@ fernz_09) October 3, 2021
What if what happened was a conspiracy to generate panic purchases on Maruchan soups (? pic.twitter.com/ayJ1JqOlAy
– Only 𝔹𝕣𝕚𝕥𝕟𝕖𝕪 is my savior. (@BritneySplits) October 3, 2021
Panic shopping … goodbye #Maruchan? pic.twitter.com/4nDbAMQGrZ
– Jorge M. Velázquez Rabiela (@yodagreenemd) October 3, 2021
Seriously. There are panic purchases of #Maruchan? Don’t suck people … pic.twitter.com/vTqs4S8KMb
– José M. Saucedo 🏳️🌈 (@Azevrec) October 3, 2021
The trend led by Maruchan reminds us of the challenge that consumer brands have to face in the face of new rules such as labeling that warns about the excess of harmful ingredients, so many of these have had to reformulate them to find new apparently healthy proposals.
Faced with this series of proposals, an element that we must not lose sight of is the one that has to do with the way in which brands have had to transform themselves with products that are increasingly relevant in the market, having said that, it is important to understand the value that they must take into account the brands in the products they carry.
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