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subway it serves about 5,300 sandwiches every 60 seconds, which equates to about 320,000 sandwiches every hour.
But new rivals like Chipotle Mexican Grill attracted consumers, and their large footprint led to the “cannibalization” of sales among their remaining customers..
However, the brand has won over consumers by refunding all the money a customer lost by not declaring one of its famous sandwiches at the airport via a gift card.
subway reimbursed 2 thousand 664 Australian dollars (37 thousand Mexican pesos) to an Australian woman, who was fined that amount for not declaring and bringing a half-eaten sandwich from the famous company at the airport, violating biosafety regulations.
Nevertheless subway He reimbursed her the full amount for which she was fined and wrote on a card:
“To thank you for eating fresh, we’ve sent you an A$2,664 Sub card just for you. We hope this covers all your chicken and lettuce needs.”
“Love, from your Subway fans.”
It is no secret to anyone that subway is one of the most popular companies in the world. However, it has struggled to find its footing for years, even before the death of founder Fred DeLuca in 2015. The success of their deal during the 2008 financial crisis fueled a massive expansion, helping the chain become more popular. become the largest in the US by number of units. But new rivals like Chipotle Mexican Grill lured consumers in, and its large footprint led to the “cannibalization” of sales among its remaining customers. As sales fell, ugly fights with franchisees played out in court.
The parent company of Subway, Doctor’s Associates, reported revenue of $689.1 million in 2020, down 28 percent from net sales of $958.9 million in 2019, according to franchise disclosure documents. The sandwich chain has also been steadily reducing its massive store presence since 2016. It ended 2020 with 22,201 locations in the United States.
Subway serves 5,300 sandwiches every minute
subway serves about 5,300 sandwiches every 60 seconds, which is roughly 320,000 sandwiches every hour Or think of it like this: 7.6 million subscribers every day, in accordance with Business Insider in 2020. That’s enough to feed all the people in Los Angeles, Dallas, and Chicago combined.
However, it is not the only company that is growing in numbers, because as a result of the pandemic, companies such as Inspire Brands, Darden Restaurants, Yum China, Pizza Hut, McDonald’s, Domino’s Pizza and Starbucks reported growth in their deliveries.
In addition, in the case of reimbursement to customers subway is not the only one, because it is also found AirCanada, who a few months ago announced that it would reimburse passengers for tickets canceled due to the Covid-19 pandemic, hours after the Canadian government agreed on an aid package for the country’s main airline to deal with the losses caused.
Flight fines woman for taking a Subway: company gives her gift card
We must certainly applaud the great gesture of subwaywith which he not only won over the woman, but also a whole entourage of new consumers, who applauded the gesture
But what happened?
The woman brought a sandwich subway half-eaten on the plane from Singapore to Australia, he explained in a TikTok video from July 1. However, she ended up forgetting about her sandwich and not declaring two ingredients, chicken and lettuce, when she landed in Australia, known for its strict border controls.
“It’s my mistake, I bought the longest subway at Singapore airport because I was a hungry girl after my 11-hour flight,” she said.
Australian immigration officers discovered her sandwich after she and her boyfriend claimed they had no fresh produce with them, so the couple was subjected to further checks.
The woman said she did not believe the declaration form applied to previously purchased food that was not in her luggage.
“It literally didn’t occur to me that my Subway had chicken and lettuce, which are fresh produce.”
The A$2,664 rebate came in the form of a gift card that could be used to purchase products from subway.
@_jessicaleeee Replying to @subwayaustralia ARE YOU KIDDING?! 😩😻😻 basically free subs for a year #fyp #subwayfine #subway #eatfresh ♬ original sound – Jessica Lee
The box of merchandise she received also included a hat, pens, shoelaces, hair ties, stickers, bottle opener, socks, business card holder, cookie keychain, playing cards, and a tumbler.
Which leads us to consider the gesture as a brand awareness strategy, which is important because it helps audiences understand, remember and feel comfortable with the brand and its products. Let’s remember that when you build brand awareness among a target demographic, it helps make the brand a priority when these consumers are ready to research and make a purchase.
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