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This year the event will take place this Sunday, March 27 at the Dolby Theatre, Hollywood, in the United States, and will be hosted by Amy Schumer, Regina Hall and Wanda Sykes.
In the 2020 edition, there was a decrease of seven points compared to the previous year, standing below 14 percent of households.
Nielsen, a company specializing in consumer measurement, He highlighted that in the 2021 ceremony the audience was one of the lowest in history with just 9.85 million viewers.
The Oscars are without a doubt one of the most anticipated and watched ceremonies in the film industry.That is why for many years, various brands and companies have joined and seek to boost their image with the trend of this event that brings together all the Hollywood actors with various iconic campaigns.
According to the Statista platform, in 2014 the Oscar Awards recorded that about 28 percent of American households watched the broadcast of the ceremony. For its part, in the 2020 edition, there was a decrease of seven points compared to the previous year, standing below 14 percent of households.
Likewise, Nielsen, a company specializing in consumer measurement, He highlighted that in the 2021 ceremony the audience was one of the lowest in history with just 9.85 million viewers.
This year the event will take place this Sunday, March 27 at the Dolby Theatre, Hollywood, in the United States, and will be hosted by Amy Schumer, Regina Hall and Wanda Sykes. Below we leave you the five most iconic campaigns that have been carried out within the framework of this award over the years.
1 – Her Oscar – 2018
This campaign, which was focused on promoting movements such as #MeToo came to the Oscars in 2018 to try to end discrimination and sexual harassment in the industry. “Her Oscar” is a movement demanding equal gender representation at awards.
The launch was about “The world is no longer looking the other way, and a team of creatives who fight against social injustices have identified the Academy Awards Ceremony as the best opportunity to put the spotlight on gender injustices, making their main symbol, the Oscar statuette, in a woman.
HerOscar.org asked the academy for an equal nomination in the awards, and featured Angelina Jolie speaking about gender inequality in the film business.
2- Jimmy Kimmel Host Again and ABC reflected it in a campaign – 2018
The last edition of the 2017 Oscars was a bit peculiar, after Warren Beatty read the wrong movie and the La La Land team went out to collect a price that was actually for Moonlight.
before that ABC television did something funny about it with Jimmy Kimmel who was hosting the award show in 2018. In a sixty-second promo, Kimmel, who appears to be sitting on a psychologist’s couch, says he’s been losing his mind ever since. that he was asked to return to the Oscars. So, Beatty tells him that he doesn’t care what happens to him, but he has to get out of his house.
3- “Oscar Pop!” of the Shutterstock platform – 2018
As such they build each year, designers at stock photography and art company Shutterstock reimagine best picture nominees in the style of the artist who inspires them.
In 2018, the brand was inspired again and with new styles, artists such as Keith Haring, Takashi Murakami or Richard Hamilton recreated that year’s nominees in fun photographs and designs.
4- Three Billboards Over Ohio – 2018
This ceremony inspires many brands to create the best campaigns to promote their products in the best Hollywood style, as it happened with the Philadelphia home remodeling brand Power Home Remodeling, which imitated one of the year’s most nominated movies: Three Billboards Outside Ebbing, Missouri.
Power Home Remodeling put up three billboards in Cleveland, Ohio to try to convince NBA star LeBron James to come to Philadelphia to play for the 76ers. The campaign was quite successful and had a lot of coverage on social networks.
5- “The Thickies” by Carl’s Jr Hosts – 2018
The fast food restaurant firm Carl’s Jr. also celebrated the award that year with its own show by creating awards on its social networks, before and during the Oscars, where its consumers competed for the grand prize, the Thickie Award, named in honor of its Thickburgers.
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