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studies like “Apparel 50 2022” warns of the importance of sports brands in apparel.
Cases like that of the employee of adidas are similar to that of Estefanía de la O (@estefaniadelao, TikTok) who showed that companies the size of Bimbo offer their employees.
The ability of brands to better integrate their talent makes it possible to rethink the relationship between brand and talent.
The experience of working in adidas Peru was demonstrated in a video where an employee showed the benefits obtained from the brand in her first week of work, this experience was also demonstrated in cases such as that of Bimbo either starbuckswhere we discover the welcome kits that talent takes on their first day of work.
adidas has become an example of how important the category is sport in apparelWell, when we see studies as “Apparel 50 2022”where adidas listed with a brand value of more than $14.6 billion.
“This statistic shows the value of the ten leading clothing brands worldwide in 2022. In that year, Nike was the highest ranked clothing brand in the world with a brand value of approximately $33.18 billion,” he explains. P.Smithanalyst of Statista when presenting the study.
Adidas employee
an employee of adidas showed on social networks (@licettmr, TikTok) the benefits of working in a German company dedicated to sports, so he began by revealing the legal protocols that the company follows when hiring new collaborators, with a significant load of paperwork that it asks its new talents to accept.
The employee showed that on her first day of work she recognized the brand by wearing white sneakers from the firm and Stan Smith.
As part of the benefits in terms of technology, the woman received a mobile phone from the brand Motorolain addition to a coupon that she redeemed in the brand’s stores “to be uniformed from head to toe with brand clothing.”
One of the points that the woman showed in her first day of work experience is the brand center that exists within the offices of adidaswhere a store of the brand is simulated in the facilities where they take advantage of the talent to take pictures with the garment launches, which in their case was the new edition of garments from the Peruvian Soccer Federation.
As one of the last benefits of working in adidasthe woman acknowledged that she went to the gym that the brand offers its employees, where she exercised at lunchtime.
The case of the employee who surprised with the amenities that she took on the first day of work within adidas it is part of an exercise carried out by employees, who document their experiences within large corporations and who help to understand the labor market, based on the experiences that employers offer their talent.
@licettmr I can only tell you that #LivingADream 😍💪🏼⭐️🌈🌪️✨ #inside3stripes #impossibleisnothing ♬ original sound – Speed songs 🎶
Work at Bimbo
We saw a very interesting case in this regard with an employee of Bimbowho in his professional internships that he started in the company demonstrated what he got among the benefits of working in one of the most relevant companies within the baking industry, not only in Mexico, but worldwide, because in this medium we have made known How is the experience of the brand in countries like China, where oriental “corner stores” replicate the promotion model in these points of sale that the brand implements in Mexico.
Stephanie of the O (@estefaniadelao, TikTok) demonstrated on his first day of work the qualities that he has working in a company where one element is very characteristic and that is that they have their own store where the entire range of Bimbo products is exhibited, from boxed bread to sweet bread .
Both cases that reveal in social networks what work experience is like allow us to understand how important the employer branding from experiences, for example.
@estefaniadelao Reply to @Fanny Zarc ♬ original sound – Estefania De La O
First day at Starbucks
Mariana Corona went to work at starbucks and as part of the experience found in this famous chain of coffee shops, he revealed the gifts with which the brand welcomes new collaborators.
Among the products that he revealed to receive were a bag of coffee, chocolates and brand merchandising such as a glass, a guide, among other products such as a booklet that is identified as a coffee passport.
@mariana_corona16 THINGS THEY GAVE ME TO START WORKING AT STARBUCKS ✨🧜♀️💚 #starbucks #partner #job #barista #like #share #follow me ♬ She Share Story (for Vlog) – 山口夕依