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The appearance of stores in strategic places has led stores like Oxxo to attract attention for appearing in unexpected places such as beaches.
This ocean view La Comer store demonstrates the value of the physical point of sale in retail.
There is an interesting scheme in the market and it is the one that has to do with the way brands get involved with the consumer from physical spaces and their location.
A store The eating It has an unbeatable location and the place it occupies in San José del Cabo gives it a Seaview that has won recognition for the point of sale.
Space is a place without waste and proof of the conclusions reached by the study “Consumers want it all”where 22 percent went to a store because they wanted to spend time away from home and 33 percent enjoyed the experience inside the store, which highlights the physical appearance and resources offered to the consumer during their visit.
The “most beautiful” Eating
A La Comer store, according to various users in their reviews, has won the title of the most beautiful supermarket in Mexico, since it has an ocean view at 23405 in the Hotel Zone of San José del Cabo, Baja California Sur.
what if we kiss @LaComerOficial with sea view? pic.twitter.com/DDRENegcHD
— Adrian Montemayor 🏔 (@Montemx) April 4, 2023
The privileged location of the store gives a totally remarkable aspect to the store that has been filled with compliments such as the one published by Adrián Montmayor, when he published the idyllic appearance of the escalators that the store has that pose on a reflecting pool and they go through a circular architecture, while on Google the comments also do not disappoint, describing the look of the place.
“It is an extremely good and diverse place with quality products, it is in front of the sea; its waterfall is beautiful. It is surrounded by beauty behind it has a park, soccer field and games”, explained a user when reviewing the store.
The appearance of the store and its location have made this point of sale a very interesting one for the consumer, so it is thanks to the investment in infrastructure that the space has, that it has been able to consolidate a remarkable place.
Since the La Comer store with a view of the sea has attracted attention on social networks, we have already seen other cases of brands that take their stores to tourist destinations on the coast and win over consumers with their placement in strategic locations.
OXXO mobile does not exist.
OXXO mobile 🤩… pic.twitter.com/V0KXI8tz21– OXXO Stores (@Tiendas_OXXO) March 6, 2023
A case that we recently reported and accounts for this occurred with Oxxo stores, when the famous chain of convenience stores caught the attention of the consumer in a story that we described as a portable Oxxo, due to the fact that it was a store that appeared on the beach. The Treasure of Altamira.
The peculiar appearance of the store drew attention because it had everything necessary to go to a store of this type in the middle of the beach with a refrigerator for both alcoholic and non-alcoholic beverages, as well as snacks and a wide range of products that have to do with the experience offered by a convenience format on the beach.
Both cases show how important the physical point of sale is in retail and the experience that is built from the location of spaces, which in retail is thought based on pedestrian traffic and that these points of sale manage to conquer, with projects that It is the same about a “portable” store that appears on the beach, or a supermarket with a view of the sea.
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