It is not enough to master spreadsheets, financial analysis and calculations. What companies are now looking for in a finance professional are people closer to the technological area and who have knowledge of systems, data analysis, artificial intelligence, cybersecurity, automation and programming languages. This is the so-called specialist in Finance 5.0, the new profile desired by companies. According to a survey by Michael Page, a consultant specializing in the selection of middle and senior management, belonging to PageGroup, more and more companies are betting on this type of professional.
“The financial market is increasingly closer to technology, which causes an avalanche of companies in the sector in search of professionals who can help increase operational efficiency and develop new financial products and services. The adoption of new technologies by the sector has enabled the automation of financial processes, large-scale data analysis for evidence-based decision-making, as well as customizing the customer experience. Areas considered transactional, such as accounting and taxes, will suffer a heavy investment in automationsays Lucas Papa, Michael Page’s executive manager.
Digital means of payment; artificial intelligence chatbot to solve problems or carry out financial transactions; analysis of data to understand customer behavior patterns; online loans; and the automated investmentsalso known as “robot-advisors“, which use algorithms to create and manage personalized investment portfolios, are some of the innovations in the financial market.
“In terms of behavioral skills, the Finance 5.0 professional will require customer focus, creative thinking to find simple solutions to complex problems, as well as teamwork and interface with technology professionals on the same project.says Dad.
To structure teams that accompany digital transformations in the financial sector, companies can invest in the training of their employees, through training and learning opportunities to develop technical skills and soft skills; or hire market professionals.
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