2023 is one of the key years for the revival of the Italian brand. FIAT is preparing to launch important innovations that will increase its appeal, a strategy that also affects the product range that has been simplified.
FIAT is the next of the Italian brands that will present important novelties in 2023. The Turinese brand will experience important changes, but not only with the arrival of the two new models that the Italians have on the agenda, but also in current product range.
Those of Stellantis, like other manufacturers, have come to the conclusion that the catalog of optional equipment is too wide, and that most of the elements are not considered by customers, who have other preferences. This is the key reason why FIAT has decided to completely renew the configuration options, according to the Italian media «QNMotori», and that it will affect the Panda, Guy, 500X already the 500 Y 500e.
FIAT bets on equipment packages
One more consequence of the major microchip crisis, which has also been responsible for bringing manufacturers down to earth. For now, this strategy is limited to Italy, but it is expected that it will also be transferred to other European countries where the brand is present. Customers will only be able to choose the mechanical version, finish, color and include equipment packages that they consider
With this business model, FIAT will also offer more rational price listings. In the Italian market, the offer of the five models currently on offer will be articulated based on three levels of trim and equipment, and which will be complemented by three optional packages, the «Style», «Tech» and «Comfort». The latter will be the most complete, and will add all the equipment of the previous two.
Two more basic and one more complete with which it will become a top of the range. A strategy to the purest business of the Germanswhich always start from a base model and leave the configuration in the hands of customers, which also means savings for pockets by grouping equipment together.