- Index hide
In 2022, Ferro Rocher made an alliance with the designer Juan Avellaneda to create essential luxury products.
Ferrero Rocher invested more than 10 billion pesos in November 2022 to triple its cocoa production in Chiapas.
Nestlé sold its US chocolate business to Ferrero Rocher for $2.8 billion, according to company data.
Ferrero Rocher, the brand of hazelnut chocolates of Italian origin, surprised its consumers after making ice popsicles, which became a trend on TikTok after a user showed the product, which has a cost of 135 pesos.
The chocolate factory founded by the Ferrero company was introduced in Italy in 1979, a country in which it began to be distributed, growing abruptly. Faced with a label printing problem, Michele Ferrero decided to change the brand name alluding to Rocher de Massabielle, thus remaining as Ferrero Rocher.
this italian chocolate arrived in Mexico in 1992 when the company decided to expand thanks to the marketing strategies of a 19-year-old named Paolo Cornerowho in 2017 began working as a marketer in this company.
FERRERO ROCHER PALETTES pic.twitter.com/eguk1IMx1Y
— The Mexican 🇲🇽🥑🌮👽 (@ArathCue) April 24, 2023
Since then, Ferrero Rocher chocolate has been one of the favorites among Mexicans, being considered a luxury chocolate thanks to the brand positioning that this product has achieved. Now with the new creation of the ice popsicles, the brand will be able to have a better boost in its sales.
Although it is true, Ferrero Rocher is one of the favorite chocolates in Mexico, so the factory chose to make a new invention to sweeten the palate of its consumers and for this reason it made ice pops with which you can savor a sweet moment. .
On the other hand, the factory Ferrero Rocher in Mexico is located in San José Iturbide, Guanajuato, which has an investment of 200 million dollars, while in 2021 the Italian company invested around 100 billion pesos in Guadalajara for the structuring of new corporations.