Ferrari is ready to present in society the strategic plan with which to enter the incipient era of the electric car. The iconic Italian brand already has plug-in hybrid vehicles in its portfolio and will soon take an important step by unveiling its first SUV.
The iconic signature of the “Cavallino Rampante” is no stranger to the process of change that is taking place in the automobile industry. The transition process towards electric mobility is underway in Europe. It is because of that ferraridespite its status as a super luxury brand, must get down to work and prepare for the new era that is already looming on the horizon. An era marked by the electric car.
It has been just over half a year since Benedetto Vigna took over as CEO of Ferrari. Now, the top leader of the company will be in charge of presenting to society the ambitious strategic plan with which the coming years will be faced. A roadmap that will also mark how Ferrari will preserve its prestige and essence, in a future of fully electric cars.
Ferrari’s ambitious plan to bet on the electric car
Everything is ready for Ferrari to unveil its new business plan. A plan adapted to the new times that are already running in the Old Continent. The Italian manufacturer faces an especially difficult challenge, since Ferrari has consolidated its brand image over the years by perfecting high-displacement thermal engines.
Ferrari currently has plug-in hybrid vehicles in its range. A technology that we can define as the step prior to full electrification. In addition, relatively recently the company itself assured that its first 100% electric car will see the light in 2025. A date that is practically just around the corner.
Strategic partnerships will be key to accessing new technologies while keeping capital expenditures under control. Earlier this year, Vigna said Ferrari would rely on partners to develop biofuels and synthetic fuels that could be an additional green option alongside electric technology.
Investors keep faith in Ferrari
Despite the huge uncertainty ahead for the coming years, investors are maintaining faith and confidence in Ferrari. Shares of the Italian company have been flat over the past 12 months while some of its rivals have dealt with big falls. In any case, there is a lot of expectation about the plan that Ferrari will present.
Font: autonews