- Samsung will remain allied with Google and will not change the default search engine on its smartphones to Bing, the WSJ reports.
- This led to an increase in Alphabet shares and a decrease in Microsoft shares.
- In turn, Google is developing changes to its search engine under the Magi project, using artificial intelligence capabilities to offer more personalized experiences to users.
Samsung isn’t going to change the default search engine on its smartphones any time soon. As published by wsj This Friday, May 19, the South Korean company will remain an ally of Google and not of Bing in which it promises to be fierce between Alphabet and Microsoft.
Within minutes of the data release, Alphabet’s shares rose more than 1.8 percent in premarket trading on Wall Street.
Microsoft shares, meanwhile, fell a similar percentage.
According to the information that the American media has, Samsung has suspended an internal program that analyzed the replacement of Google by Bing in its web browsing application, which is pre-installed on the company’s smartphones.
It is not a minor issue, since a good part of the income of the companies that own search engines comes from long-term agreements with phone manufacturers, such as Apple, Samsung and Xiaomi.
There is no accurate data because Alphabet does not discriminate the topic in its reports, but It is estimated that Google obtains annual revenues of about 3 billion dollars thanks to the contract with Samsung.
Google vs Bing, the battle has just begun
While Bing has been around for years, it hasn’t been nearly as attractive since this year, when Microsoft said it would add artificial intelligence capabilities to it.
The integration of OpenAI’s AI technology into Bing is causing people to start using it more and causing concern at Google.
Artificial intelligence, which has seen unimaginable growth in just three months, is a real threat to Google, which has led the market with its search engine for more than 20 years.
According to the New York Times, in response, Google is developing a radical change in its search engine also using artificial intelligence capabilities.
The changes are being created under the name of “Magi project”, and everyone from designers and engineers to executives participate.
Always according to the data that the American media was able to collect, the new Google search engine will offer users much more personalized experiences than today. The idea is to anticipate the needs of users.
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