Barcelona FC, a Spanish soccer team, announced today that the platform Socios.com will become a strategic technology partner which will accelerate your blockchain, NFT and digital asset strategies as well as Web3.
In this same sense, they detailed that Through this association, Chiliz will invest some USD 100 million in Barça Studios, one of the Catalan club’s businesses, to acquire a 24.5% stake in the Club’s digital content creation and distribution center.
FC Barcelona announces the sale of 24.5% of Barça Studios to the company https://t.co/SkC8g62KY4 for 100 million euros to accelerate the club’s audiovisual, blockchain, NFT and Web.3 strategy.
More details https://t.co/0sM9grct3L pic.twitter.com/5xcLWYg440
– FC Barcelona (@FCBarcelona) August 1, 2022
For their part, from Socios.com they detailed that The strategic investment builds on an existing partnership with the Club that began in February 2020 with the agreement to launch a Club Fan Token ($BAR), with more than $39 million worth of tokens sold since then.
Alexandre Dreyfus, CEO of Socios.com and Chiliz, He commented that Barça Studios will now be able to take advantage of the technology, experience and global scale offered by them to help implement the Club’s Web3 content strategy and thus, according to him, generate new sources of income in the long term. “We are passionate about the role technology can play in building communities that bring fans closer to their teams and each other. Blockchain technology can provide fans with a role and membership in their communities that cannot be deleted, revoked, spent, or expired.” detailed.
“In addition, the application of blockchain technology can take the fan experience far beyond an app-based engagement and reward structure and provide utility and connectivity across the metaverse, providing a way to connect an unlimited number of projects. web3”added Dreyfus who also pointed out that they will do everything possible to support them in their efforts to build new and rewarding digital connections with the 400 million followers of the Blaugrana club around the world.
Finally, it should be noted that according to the statement issued by the club, which The sale of the 24.5% stake in Barca Studios has been carried out in accordance with the authorization of the General Assembly of Members of FC Barcelona held on October 23.
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