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Since 2021, TikTok managed to finally exceed the barrier of one billion users globally.
In 2021, according to a ranking Of F1 drivers, “Checo” Pérez was the fourth highest paid with earnings of up to 18 million dollars.
Through his TikTok account, Antonio Pérez Garibay, father of Sergio “Checo” Pérez, told the story of how the pilot, through Brozo’s morning show on Televisa, met Chabelo, who, he assured, was the idol of his son.
At this point, what is not known or has not been said about TikTok? It is, broadly speaking, the social network most searched on the internet. This is confirmed by the study Internet 2021 Year in Reviewwhich indicates that the ByteDance platform has already surpassed the internet giant, Google, becoming the most popular site in the world.
In mid-2021, in just five years since its foundation (in 2016), the Chinese platform managed to reach, for the first time, one billion monthly active users and, since then, its growth has been exponential and, It is even now the favorite of the so-called Generation Z.
Similarly, by 2022, TikTok is the most downloaded mobile app on both Android and iOS devices, according to the study. Q2 2022: Store Intelligence Data Digest, which reveals that, until the second quarter of the current year, 35 billion mobile applications have already been downloaded.
This is how “Checo” Pérez met Chabelo, during the “Brozo” program
However, the fact that the majority of the population on TikTok are young people between 16 and 24 years old, this does not mean that older users cannot use it or adapt to it.
We can see proof of this in the positioning strategy of the Secretary of Foreign Affairs of Mexico, Marcelo Ebrard, who has made his TikTok account a platform to call the new generations and bring them closer, little by little, to his base of voters to the presidential elections of 2024.
Another example demonstrates Antonio Pérez Garibay, deputy and father of pilot Sergio “Checo” Pérez, one of the most recognized Mexican athletes in recent years.
Using his TikTok account, the father of “Checo” Pérez took the opportunity to tell an anecdote from the pilot in which, during a broadcast of the “Brozo” program on Televisa, called “El Mañanero”, he met Chabelo.
@antonioperezgaribay The day Checo met Chabelo #checoperez11 #fyp #chabelo #f1 #sergioperez #viral
Social networks play an important role in society at a global level and, in many ways, it is thanks to these types of platforms that personalities such as “Checo” Pérez himself have managed to increase their audiences and, of course, their income.
In 2021, according to a list by Forbes magazine, the “Checo” was placed fourth with estimated earnings of $18 millionwhich are divided into 5 million of his salary during the 2021 season, 5.5 million of annual bonuses and 13 million of a total bonus.
In recent weeks, the name of the Red Bull driver has positioned itself in the main trends and, above all, in digital conversations.
Without a doubt, with a view to the next race in Mexico, it is clear that “Checo” Pérez will once again be one of the most requested media personalities on social networks, a space that, from the outset, is home to nearly five billion Internet users. worldwide, according to DataReportal.