- Tex-mex food chain Chipotle will begin accepting cryptocurrency payments at its US branches.
- The firm will accept payments with up to 98 cryptocurrencies, including Bitcoin, Ethereum, Solana, and Doge, thanks to its partnership with crypto payment platform Flexa.
Eating a burrito and paying with Bitcoin must be the dream of many, and what seemed impossible is now a reality after the decision of chipotle, the tex-mex food house, to accept cryptocurrencies in its US stores.
Customers will have a menu with many food items as well as digital asset options to pay for.
Crypto payments
The firm, famous for its burritos started accepting payments through the digital payment platform flexa. It accepts up to 98 cryptocurrencies, among which the most famous are not lacking: Bitcoin, Ethereum, Solana and Doge, for example.
In order to pay, it will be necessary, yes or yes, to have the Gemini or SPEDN centralized exchange application, which is an application developed by Flexa.
Those who dare to pay with cryptocurrencies will benefit from a 10% discount. This will be valid only on the first purchase and can bring many customers closer to the ecosystem of digital assets.
Flexa co-founder Trevor Filter said that expanding digital currency payment options not only benefits merchants, but also works as an experience for users.
“Chipotle benefits from reaching customers where they are through the new payment methods they want to use. And at the same time, Chipotle customers benefit from greater payment flexibility, faster checkout and a more seamless experience at the fast casual restaurants they already love.Filter told him.
Chipotle and the crypto world
While this Chipotle stock is important, it is not its first with cryptocurrencies. Last year, Chipotle gave away $100,000 in burritos and $100,000 in Bitcoin to celebrate National Burrito Day.which is celebrated on the first Thursday of every April.
In this 2022, Chipotle innovated and launched its own cryptocurrency: Burrito Bucks on Roblox. This was to “accompany the launch of their Burrito Builder game on the same platform”, as described CoinDesk. Burrito Bucks holders could get a code for a combo at the restaurant.
And Chipotle’s most recent decision to ride the crypto wave seems to have pleased its investors, as Chipotle Mexican Grill (CMG) stock grew 1.62% since its announcement. The business was founded in 1993 in Denver and has a presence in four countries: the United States, Canada, England and France.
Fast food chains and their love for crypto payments
Chipotle’s determination joins that of many other cryptocurrency-friendly restaurants. In March, the famous hamburger company Shake Shak (SHAK) rewarded its customers with a 15% discount for those who used Cash Card, a Cash App debit card from Block (formerly Square).
For a year now, sandwich house Quiznos, a specialist in subway-style toasties, has been accepting Bitcoin payments at some of its restaurants following its partnership with the Bakkt App.
Digital assets are here to change the world and their uses are becoming more and more diverse. Chipotle took a new step to provide its customers with more options when purchasing its products.
You might be interested in: