Collaborations are very present in the world of fashion: while sports firms ally with great designers to reinterpret their classics and brands low-cost They have capsule collections signed by other luxury ones; now the trend is focused on these allying with each other to create unique collections. As if it were a kind of Game of Thrones, he takes the create synergies with the competition and here we show you (some) examples.
Fendi x Skims
Not 24 hours ago, Kim Kardashian gave the good news through her personal Instagram account: her underwear firm Skims was going to collaborate with Fendi on a limited edition collection where exclusivity will be present at all times. By choosing its star products, the Skims logo shares space with that of Fendi.
With Milan Fashion Week full of familiar faces that reminded us of pre-Pandemic times, Fendi and Versace wanted to become the center of attention after introducing their new label, Fendace. With a show full of stars like Naomi Campbell, Kate Moss or Amber Valletta, the new The designs were based on the classic Fendi double F print with the legendary Versace rococo print.
Gucci Aria (aka Balenciaga)
Neither collaboration, nor alliance, nor capsule collection. The Gucci thing with its Aria collection was a madness that set fire to the RRSS and that brought out the best of Alessandro Michele and Demna Gvasalia. Choosing the most legendary Balenciaga designs, the Italian firm transferred them to its land with its most iconic prints and logos that intermingled the two fashion firms. Without a doubt, this collection will go down in history as one of the most exclusive.
Gucci x Comme des Garçons
It is not the first time that Comme des Garçons and Gucci have launched a collection of bags together, but it is such a stir that they cause that this 2021 they have wanted to do it again – and all to celebrate the 100 years of the Italian firm. In form of tote bag, this new laminated bag is dressed with the Comme des Garçons logo and is accompanied by the typical Gucci tricolor ribbon.
If a few years ago Tommy Hilfiger partnered with Vetements to create a casual and luxurious urban collection, this 2021 the North American firm is teaming up with Timberland to pay tribute to the colorful style of the 90s and the legacy of these two iconic brands. Composed of 17 pieces, this new collection will create a trend.
Photos | Gucci, Instagram @kimkardashian, @versace