- Since the Covid-19 pandemic, people have placed greater value on their health and personal integrity.
- Pharmacies have been one of the fastest growing businesses during the health emergency.
- For the first time, a national study was carried out to find out the favorite pharmacies of Mexicans and here you can see the results.
Buying medicines is an activity that everyone does at least once in their life. The correct procedure is always to go to a doctor first and only acquire those indicated to avoid falling into bad practices. But then it is necessary to choose between the different options of establishments that exist in the country. Do you know which are the favorite pharmacies of Mexicans?
Especially in recent years it has become a very competitive business. More and more alternatives appear and they all focus on the same thing although they are not the same. Beyond the price they are also different because of their catalog. Some are not limited to medicines but also offer other items for personal use.
Booming business during the health crisis
Now, Mexico is a market where consumers are characterized by their “low loyalty”. Therefore, companies face the challenge of knowing the sentiment and behavior of customers to create experiences that retain and mobilize their participation.
From the above, dunnhumbya leading data science and analytics company, conducted the First Retailer Preference Index (RPI) of Mexican Pharmacies, with which it classifies and studies industry leaders and patient favorites.
The Covid-19 pandemic changed in several ways buying habits of consumers around the world. Now health has become a priority and people prefer to avoid the exposure of going shopping.
In addition, the mixed format that includes convenience products, from drinks to snacks inside pharmacies, proved to be a competitive advantage. Retailers know this, and according to this study, they anticipate that many of these behaviors will continue in the future.
The RPI is the result of a statistical model that reflects the execution of retail and its impact on various pillars, both in the emotional bond of buyers, and in the short and long-term financial success of the pharmacy.
The favorite pharmacies of Mexicans
By having this data in their possession, pharmacies can better connect with their visitors. In its first edition for the Mexican market, more than three thousand qualifications were received for nine pharmacies: Guadalajara Pharmacy, Benavides Pharmacy, Yza Pharmacy, Similar Pharmacy, Savings Pharmacy, San Pablo Pharmacy, Farmapronto Pharmacy, Unión Pharmacy and Gi Pharmacy.
The leaders in the ranking of Pharmacies for Mexico are:
- Guadalajara Pharmacies
- Savings Pharmacies
- Similar pharmacies
- Saint Paul Pharmacy
- Benavides Pharmacy
To know the competitive positioning, a series of pillars were raised in the study such as: availability of products, generics and prices, store experience and convenience, variety and quality.
These pillars allow companies to understand their strengths and areas of opportunity compared to other market players, a fact that is only possible by obtaining information from customers to delve into data science.
The bigger players, though, generally have more resources to devote to each of the areas that matter most to buyers. That does not mean that a smaller pharmacy cannot be assertive and smart to dominate specific areas of the market.