Business opportunities can come from where you least expect them. Fantasies Miguel and Taylor Swift have something in common: the ‘friendship bracelets’or ‘Friendship Bracelets’ in Spanish.
craft store, Fantasies Miguel took advantage of the arrival of the concerts The Eras Tour of Taylor Swift in Mexico. As? What are friendship bracelets?
The concept of having a friendship token in the form of jewelry is not new. Surely many gave some in their childhood or adolescence, handmade, with a lot of love and meaning. Furthermore, this type of item represents a link between two or more people. It’s more or less the same with ‘swifties’.
In accordance with The Hollywood Reporterdo the ‘friendship bracelets’ and exchange them at Taylor Swift concerts, was inspired by one of her songs: You’re On Your Own, Kid.
In one of the verses it says “So make the friendship bracelets, take the moment and taste it”which in Spanish translates as “Make friendship bracelets, enjoy the moment and savor it”. Consequently, the phrase motivated fans to create their own as souvenirs of their performances.
Of course the Mexicans did not want to be left behind, but they were pleasantly surprised. Instead of going to any haberdashery for the materials to make them, Fantasies Miguel went ahead of them with special signs with the image of the singer and the text “Welcome swiftiesget everything here for the concert”.
Fantasies Miguel and Taylor Swift, an unexpected strategy
The photos inside the stores soon went viral on social media, along with fans thanking them for thinking of them. Also, the kits, materials and even ready-made bracelets are available on their website.
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