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Oxxo has involuntarily starred in a campaign parody, with which a greater activation in networks is determined.
Nuevo León is experiencing one of the greatest effects due to the lack of water and the shortage of liquid has been dramatically captured in the completely empty local dams.
Occurrences of this type we have already seen in real campaigns, such as the one starring a man, who started his fight in a coffin.
When it comes to mistakes, there are all kinds of cases, from the false candidate who asks to fill a dam in Nuevo León with bottles of water bought in Oxxo, to the candidate who started his campaign inside a coffin, to emulate the fateful effects of the health contingency experienced in the world.
In both events, the controversial response on networks has been the common denominator and the challenge to face as brands, because as they are public personalities, who are in a politic campaign with wide diffusion in social networks, indispensable channels in political communication.
Fill a dam with Oxxo bottles
A false candidate played by Carlos Gutierrez (Cosos Cañón), has ended with a parody video of Mexican politics and the situation in Nuevo León, with a shortage of the liquid that has affected the state.
The fact is a terrible precedent of how Mexican politics is seen and humor has become the vehicle to understand it.
The situation on this occasion led the comedian Cosos Cañón to ask, in his role as a false candidate, for citizens to buy bottled water in stores such as Oxxo or in shops near their “citizens”, so that everyone would come and empty the water into the dam until it was full.
My God Monterrey is lost 😭😭pic.twitter.com/7fS8AoqqrK
— twink in therapy (@daveedsc) April 6, 2022
From joke to reality
Although the call of cannon stuff to fill a dam with bottles of water has been a false campaign, there are cases that did not joke with mistakes such as the activation with which the then candidate Carlos Mayorga began his fight inside a coffin.
The then PES candidate for a federal deputation in Chihuahua devised to start his campaign acts inside a coffin, a message with which he tried to warn that, if he did not fulfill his promises as a candidate, he would agree to be buried alive.
Mayorga is a former television host and at that time said that his activation of a supposed funeral ceremony, where his campaign team wore disposable overalls used to combat the contingency, sought to symbolize the dead that in that town as a result of contagion by the pathogen of the moment
“From this coffin I honor those who have died due to government negligence, those who suffered for policies and politicians who are not interested in people’s lives and organized crime that does what it wants. From this metal box I sympathize with those who have lost a loved one,” said Mayorga in his dismal start to the campaign.
Both cases, one a parody and the other a real event, warn us that politics has become a market of great weight due to the amount of economic resources that move in political campaigns.
The incident has also become an important precedent that reminds us of the importance of messages, which should be built in this industry and should be considered as such, due to the amount of resources directed to segments such as digital.